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The Earthworks

This page shows the latest The Earthworks news and features for those working in and with pharma, biotech and healthcare.

Alex Butler and Matt Baker launch Foundry3

Alex Butler and Matt Baker launch Foundry3

The agency’s founding duo were previously both partners within Open Health, with Baker (pictured above left) also serving as group managing director for its LEC and The Earthworks agency. ... Meanwhile, Butler co-founded The Earthworks, which was

Latest news

  • The EarthWorks wins PMEA Support Agency of the Year The EarthWorks wins PMEA Support Agency of the Year

    The EarthWorks was crowned Support Agency of the Year at last night’s 2017 PMEA Awards in London. ... PMEA 2017 also saw The EarthWorks highly commended for its work on MyAsthma for GlaxoSmithKline.

  • GSK and Novartis lead at PM Society Digital Awards GSK and Novartis lead at PM Society Digital Awards

    Healthcare Partnerships. My PAH by the EarthWorks. Patient initiatives. PRIME – Making HIV History by 90TEN. ... Inspiration award. MyAsthma app by The EarthWorks. Digital Account Manager. Alice Carter at Doctors.net.

  • Power to the people Power to the people

    Pharma companies are beginning to understand patient engagement and how it can add huge commercial insight and value to what they do, ”says Richard Jones, patient services director, The Earthworks. ... Fundamentally - and at long last - the term itself

  • GSK asthma app wins healthcare technology award GSK asthma app wins healthcare technology award

    MyAsthma, which was developed with UK agency The Earthworks, can track medicine usage and asthma attacks, and use location, weather and air quality data to learn what trigger’s a ... An industry first, GSK ’s app is the first from pharma has been

  • A New View A New View

    effectiveness' that needs redefining, but the purpose, nature and definition of 'marketing' itself. ... Industry has to change what it's trying to do with its marketing,” says Alex Butler, managing director, The Earthworks. “

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Latest Intelligence

  • Trust me, I’m from pharma Trust me, I’m from pharma

    So how is pharma trying to repair the damage of yesterday’s behaviours? ... Shifting this perception is vital. “There’s a great willingness among pharma companies to engage with patient advocacy groups, ”says Alex Morton, Patient and Healthcare

  • What can pharma learn from the charity sector? What can pharma learn from the charity sector?

    the charity sector (or third sector, as it’s also known) to better support its patients. ... Alex Morton is a Patient  and Healthcare Writer at  The Earthworks.

  • The Patient Journey

    Contributors: Neil Rees, head of research, neil.rees@the-earthworks.com, Dr Sumira Riaz, lead health psychologist, sumira.riaz@the-earthworks.com, Alex Morton, patient and healthcare writer, ... earthworks.com.

  • Six degrees of participation Six degrees of participation

    It sounds like common sense. Yet the journey to participatory models is complex. ... director, The EarthWorks.

  • Achieving insight Achieving insight

    and to the lives of the people that wish to change for the better. ... Alex Morton is a patient and healthcare writer, Neil Rees is head of research and James Weybourne is design director at The EarthWorks.

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Latest appointments

  • Open Health appoints Trish Shepherd as global business director Open Health appoints Trish Shepherd as global business director

    Open Health appoints Trish Shepherd as global business director. She joins the group from Ogilvy CommonHealth Worldwide. ... Formed in 2011, Open Health’s roster of agencies includes The Earthworks, LEC and Reynolds Mackenzie.

  • Three hires for The EarthWorks Three hires for The EarthWorks

    Three hires for The EarthWorks. Agency marks first anniversary with new account manager, digital designer and app developer. ... Marketing communications agency The EarthWorks is celebrating its first anniversary with the appointment of three new staff.

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Latest from PMHub

  • The EarthWorks

    The EarthWorks. The EarthWorks is an insight-led patient engagement consultancy with health technology at its core. ... Address:. The EarthWorks. Liston Exchange Marlow. SL7 1BG. United Kingdom.

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