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The Trust Test

This page shows the latest The Trust Test news and features for those working in and with pharma, biotech and healthcare.

Cambridge University develops DNA test for secondary infections in COVID-19 patients

Cambridge University develops DNA test for secondary infections in COVID-19 patients

The research team – comprised of scientists and doctors at the University of Cambridge and Cambridge University Hospitals NHS Foundation Trust – developed the simple DNA test with the aim of quickly identifying ... The newly-developed test uses

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  • Iconic Brands Survey: The results Iconic Brands Survey: The results

    Strong awareness/memorability. Recognisable values. Additionally, as mentioned in your nominations, these brands deliver on what they say they do and therefore establish trust, stand the test of time, build strong ... Internal clarity, commitment and

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Bedrock Healthcare Communications

Bedrock Healthcare Communications is a privately owned, award winning communications agency that creates and delivers highly effective, insight driven medical...

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The power of communication: Engaging diverse groups in healthcare
Humans are diverse and communications to engage us need to be inclusive. It’s no longer about talking to a group, a cohort or an imagined section of society - especially...
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Senior Consultant Leah Carlisle explores the growing trend of virtual hospitals and what it takes to develop a holistic digital ecosystem centered on the ultimate patient experience....
Why people join a clinical trial
To understand why people decide to take part in clinical trials, you first need to understand how people make decisions....