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theotherside

This page shows the latest theotherside news and features for those working in and with pharma, biotech and healthcare.

Latest from PMHub

  • THE OTHER SIDE OF...BLOOD CANCER

    Sophie is sick of feeling like a passenger in her own cancer journey – to stay motivated to fight, she needs to feel like an active participant. “I’m so sick of chasing him down the hospital corridors. He just never makes any time for me.”.

  • THE OTHER SIDE OF … GOUT

    “I thought that prolonged treatment would control the symptoms and enable me to live a near to normal life”. Meet Jan. Like many others her age, she suffers from high blood pressure and osteoarthritis. She also has gout, an inflammatory

  • THE OTHER SIDE OF … RHEUMATOID ARTHRITIS

    “I harassed my GP enough to get it caught early”. Meet Georgie. At age 26, Georgie was diagnosed with rheumatoid arthritis, an autoimmune inflammatory condition that affects up to 1% of the population worldwide. Suffering from such incredible

  • THE OTHER SIDE OF … MULTIPLE SCLEROSIS

    “My sister went without treatment despite relapses - enough was enough, I had to intervene”. Meet Robert. Robert is one of around 7 million carers in the UK. His sister has multiple sclerosis, or MS, an autoimmune condition with relapses that

  • THE OTHER SIDE OF… CROHN’S DISEASE

    “After visiting about seven doctors in two different countries, I am confident to say that all can align on 2–3 points at most”. Meet Irene. Like millions of others worldwide (and an estimated 115, 000 in the UK), Irene suffers from Crohn’s

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90TEN is an award-winning healthcare communications consultancy that puts people at the heart of everything we do. Our Life.Changing. campaigns...

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The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again - in exchange for uptake promises...
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Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....
Escaping the spin cycle of sub-optimal launch
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