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Therapy Area

This page shows the latest Therapy Area news and features for those working in and with pharma, biotech and healthcare.

FDA rejects Sarepta’s new Duchenne drug over safety fears

FDA rejects Sarepta’s new Duchenne drug over safety fears

The rejection has come as a surprise to the company and analysts, and could be a major setback to its plans to consolidate its lead in the therapy area. ... We know that the patient community is waiting.”. The company has a third therapy, called

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Latest from PMHub

  • Maloff Mosquito

    Therapy area: OTC Products.

  • Diagnosing the lag in neuropsychiatric treatments

    However, despite this huge unmet need, big pharma has reduced its investment in this area significantly during the past twenty years. ... Alongside the distressing impact of these disorders on patients, their carers and families, from a health economics

  • Making a difference with patient support

    The answer lies in the methodology. The specific implementation of a PSP and its key deliverables will depend on the therapy area, the drug and the audience. ... What communication channels do patients in this area prefer? Well-executed PSPs offer a

  • Good data is nothing without advocacy

    Quality and quantity of relationships within the therapy area. Willingness to engage.

  • Curb your enthusiasm (if you want to impress)

    It involves understanding your customers' unmet needs and unspoken concerns, spotting overlooked opportunities and 'hidden truths' about the brand or therapy area, and expressing those truths in a novel and arresting

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Havas Lynx Group

We are the Havas Lynx Group. Devoted to fresh thinking. Changing the way the world does healthcare communications for the...

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