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Therapy Area
This page shows the latest Therapy Area news and features for those working in and with pharma, biotech and healthcare.
FDA rejects Sarepta’s new Duchenne drug over safety fears
The rejection has come as a surprise to the company and analysts, and could be a major setback to its plans to consolidate its lead in the therapy area. ... We know that the patient community is waiting.”. The company has a third therapy, called
Latest news
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AbbVie scores FDA approval for arthritis treatment upadacitinib
It will be made available in the US in late August 2019, for patients within this therapy area who have had an inadequate response or intolerance to methotrexate, the standard treatment
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GSK hires Merck KGaA exec to lead US pharma business
Luke Miels, president of global pharmaceuticals, GSK. “We are pleased to have found a leader in Maya Martinez-Davis who will bring a valuable US experience and deep therapy area expertise
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Boehringer Ingelheim forms ‘virtual research’ alliance with MD Anderson
Until recently there has been little success in the KRAS area, with many considering it to be an 'undruggable' target because the protein lacks traditional small molecule binding pockets. ... However, recent success for Amgen has seen hope for this
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Blow for Entresto in latest heart failure trial
hospitalisations. The news is unfortunate for Novartis, as heart failure remains an area of high unmet need, affecting around 26 million people worldwide. ... Novartis has faced increasing competition in the heart failure therapy area of late, with
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Hal Barron touts new drive to improve GSK’s research output
to reverse a disinvestment made in the therapy area by previous CEO Sir Andrew Witty. ... He also indicated GSK’s interest in cell and gene therapies – another reversal on previous strategy, where the company had sold off its Strimvelis gene therapy
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Latest Intelligence
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Breaking from tradition - social media at medical congresses
chosen therapy area (see, for example, hashtags such as #meded, #foamed and #hcsm). ... Consider the role of partners, whether Digital Opinion Leaders (those HCPs who are actively influencing the conversation within a therapy area), research organisations
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The handover: Pfizer reshapes itself for a new era
The therapy area is dominated by Merck’s Keytruda, BMS’ Opdivo and Roche’s Tecentriq, but Pfizer is hoping that combinations such as its own Inlyta and Bavencio can help it ... It has gene therapy deals with Spark in haemophilia and with Sangamo in
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Trust me, I’m from pharma
The pioneering companies are those who are not focused simply on selling their drugs – they are committed to a therapy area, committed to the experts and, fundamentally, committed to the patients.
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Developing advocacy in the pharmaceutical industry
But if you or your company is new to a therapy area, you may wish to use KOL profiling or mapping to help identify the right candidates.
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Patient outcomes in practice: delivering value that transforms lives
Our mindset needs to change. In our planning meetings we need to discuss how we can change patients’ lives in a therapy area, what outcomes matter to patients, and how we
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Latest appointments
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Immunocore names new CEO, Nanoform adds to commercial team and Verona hires CMO
She then moved on to global project leadership and portfolio management for early development projects, before moving into late stage clinical development in the respiratory therapy area, contributing to Nucala, Incruse,
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Concept Life Sciences adds to its scientific and commercial team
With over 17 years’ experience in the pharmaceutical industry, Dr Donaldson was most recently director of biology in dermatology therapy area at GlaxoSmithKline.
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Bedrock Communications strengthens operations
Strengthening the agency’s medical writing capability and therapy area expertise is new addition Emily Bell, who joins Bedrock as its principal medical writer and Sarah Cripps takes up the finance
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Pfizer’s Alan Maine moves to Edelman
Maine, who previously served as head of policy and public affairs at Pfizer UK, was responsible for government affairs and market access policy development activity, covering both corporate and therapy area
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Sam Agus takes up new role at Hansa Medical
With experience in medical strategy, multidisciplinary team leadership, medical marketing and clinical trial design, Agus’s therapy area expertise includes neurology, psychiatry, gastroenterology, women’s health and rare diseases.
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Latest from PMHub
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Maloff Mosquito
Therapy area: OTC Products.
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Diagnosing the lag in neuropsychiatric treatments
However, despite this huge unmet need, big pharma has reduced its investment in this area significantly during the past twenty years. ... Alongside the distressing impact of these disorders on patients, their carers and families, from a health economics
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Making a difference with patient support
The answer lies in the methodology. The specific implementation of a PSP and its key deliverables will depend on the therapy area, the drug and the audience. ... What communication channels do patients in this area prefer? Well-executed PSPs offer a
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Good data is nothing without advocacy
Quality and quantity of relationships within the therapy area. Willingness to engage.
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Curb your enthusiasm (if you want to impress)
It involves understanding your customers' unmet needs and unspoken concerns, spotting overlooked opportunities and 'hidden truths' about the brand or therapy area, and expressing those truths in a novel and arresting
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Approximately 2 fully matching, plus 80 partially matching documents found.
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- AZ, Merck’s Lynparza scores market-expanding clinical success
- Moving annual total (MAT)
- GSK hires Merck KGaA exec to lead US pharma business
- Roche undercuts price of Bayer cancer drug after winning FDA approval
- Leaked no-deal Brexit document forecasts widespread shortages
- Novartis chooses internal replacement for US pharma president role
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