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Therapy Area

This page shows the latest Therapy Area news and features for those working in and with pharma, biotech and healthcare.

Roche’s Soliris rival satralizumab scores in phase 3 study

Roche’s Soliris rival satralizumab scores in phase 3 study

Therapy has been filed in US and Europe with decisions expected in 2020. ... Amgen has interest in the therapy area due to a biosimilar version of Soliris that it has advanced into clinical testing,.

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Latest Intelligence

  • Understanding the patient journey Understanding the patient journey

    By investigating the current landscape that patients face in a particular therapy area, and how they are using existing services supplied by competitors, you can understand what the shortfalls or gaps

  • Breaking from tradition - social media at medical congresses Breaking from tradition - social media at medical congresses

    chosen therapy area (see, for example, hashtags such as #meded, #foamed and #hcsm). ... Consider the role of partners, whether Digital Opinion Leaders (those HCPs who are actively influencing the conversation within a therapy area), research organisations

  • The handover: Pfizer reshapes itself for a new era The handover: Pfizer reshapes itself for a new era

    The therapy area is dominated by Merck’s Keytruda, BMS’ Opdivo and Roche’s Tecentriq, but Pfizer is hoping that combinations such as its own Inlyta and Bavencio can help it ... It has gene therapy deals with Spark in haemophilia and with Sangamo in

  • Trust me, I’m from pharma Trust me, I’m from pharma

    The pioneering companies are those who are not focused simply on selling their drugs – they are committed to a therapy area, committed to the experts and, fundamentally, committed to the patients.

  • Developing advocacy in the pharmaceutical industry Developing advocacy in the pharmaceutical industry

    But if you or your company is new to a therapy area, you may wish to use KOL profiling or mapping to help identify the right candidates.

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Latest from PMHub

  • Making a difference with patient support

    The answer lies in the methodology. The specific implementation of a PSP and its key deliverables will depend on the therapy area, the drug and the audience. ... What communication channels do patients in this area prefer? Well-executed PSPs offer a

  • Maloff Mosquito

    Therapy area: OTC Products.

  • Diagnosing the lag in neuropsychiatric treatments

    However, despite this huge unmet need, big pharma has reduced its investment in this area significantly during the past twenty years. ... Alongside the distressing impact of these disorders on patients, their carers and families, from a health economics

  • Good data is nothing without advocacy

    Quality and quantity of relationships within the therapy area. Willingness to engage.

  • Curb your enthusiasm (if you want to impress)

    It involves understanding your customers' unmet needs and unspoken concerns, spotting overlooked opportunities and 'hidden truths' about the brand or therapy area, and expressing those truths in a novel and arresting

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Six Degrees Medical Consulting

For over a decade, our medical communication services have helped pharmaceutical companies optimize their brand, disease and corporate objectives. Building...

Latest intelligence

Language barriers: Obesity has become a loaded word
...
Spotlight interview: 15 minutes on digital in medical communications
Gemma Allen, Head of Digital Communications, OPEN Health takes 15 minutes to answer some key questions on digital in medical communications...
Generating data on long-term outcomes with gene and other advanced therapies
Gene therapy and advanced cell-based therapies offer patients hope and the potential to make them ‘chronically well’....

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