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Therapy Area

This page shows the latest Therapy Area news and features for those working in and with pharma, biotech and healthcare.

Amgen, Cytokinetics’ heart failure drug disappoints in phase 3

Amgen, Cytokinetics’ heart failure drug disappoints in phase 3

Heart failure has become an increasingly competitive therapy area over the last few years, as a new generation of therapies enter the market.

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  • Why pharma must trust the science of behaviour Why pharma must trust the science of behaviour

    One area of behavioural science that can be readily transferred into the healthcare arena is nudge theory. ... It’s therefore important to invest time and resource to insight gathering; what are the truths when it comes to a brand, market/therapy area

  • The big issue The big issue

    Again, think of your colleagues: compared to a generation ago, they now specialise not only by discipline but also by sub-discipline, geography and therapy area.

  • War games: why brand teams need a cunning plan that cannot fail War games: why brand teams need a cunning plan that cannot fail

    This typically means defining all your different audience groups, mapping out the various archetypes and personas within them, and understanding current beliefs in your therapy area. ... Pharma’s ability to factor behavioural understanding into

  • China’s homecoming heroes fuel a biotech boom with rapid CAR-T advances China’s homecoming heroes fuel a biotech boom with rapid CAR-T advances

    Government policy amendments have accelerated the regulatory pathway, which is important as cell therapy had been a controversial area,” added Xiaofeng, who was born in China and has a PhD in ... There was no robust, regulatory control but that has

  • Why pharma should invest in the education of doctors Why pharma should invest in the education of doctors

    Given that the patent life of a drug is 10-15 years, and most companies’ pipelines contain multiple drugs in the same therapy area, it makes sense to invest in building

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