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Therapy Area

This page shows the latest Therapy Area news and features for those working in and with pharma, biotech and healthcare.

Daily Brief: Novartis exits anti-infectives drive, Hancock takes over from Hunt and Trump attacks 'soft Brexit' plan

Daily Brief: Novartis exits anti-infectives drive, Hancock takes over from Hunt and Trump attacks 'soft Brexit' plan

Recent years have seen a steady stream of big pharma companies abandoning the therapy area: AstraZeneca, BMS, Roche and Lilly have also closed down research, reflecting the tough drug development challenges

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Latest Intelligence

  • Developing advocacy in the pharmaceutical industry Developing advocacy in the pharmaceutical industry

    But if you or your company is new to a therapy area, you may wish to use KOL profiling or mapping to help identify the right candidates.

  • Patient outcomes in practice: delivering value that transforms lives Patient outcomes in practice: delivering value that transforms lives

    Our mindset needs to change. In our planning meetings we need to discuss how we can change patients’lives in a therapy area, what outcomes matter to patients, and how we

  • A marathon and a sprint A marathon and a sprint

    He responded that he currently has reps from five large pharmaceutical companies offering him the exact same ‘added-value’service within the same therapy area. ... Although the congress had over 1, 000 delegates, the experience we created targeted

  • Accelerating innovation Accelerating innovation

    Oncology is, unsurprisingly, the biggest cost driver for the company at the moment, with Alexandre noting that its investments in the therapy area are “commensurate with the expectations”. ... Speaking to PME there Alexandre said Ipsen was

  • Effective sales performance Effective sales performance

    The traditional approach is based mainly on simple economics. a) At a macro level select the bricks or practices with the largest therapy area sales and divide by the number of ... Here individual doctors are often ranked by their prescribing potential

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Latest appointments

  • Concept Life Sciences adds to its scientific and commercial team Concept Life Sciences adds to its scientific and commercial team

    With over 17 years’experience in the pharmaceutical industry, Dr Donaldson was most recently director of biology in dermatology therapy area at GlaxoSmithKline.

  • Bedrock Communications strengthens operations Bedrock Communications strengthens operations

    Strengthening the agency’s medical writing capability and therapy area expertise is new addition Emily Bell, who joins Bedrock as its principal medical writer and Sarah Cripps takes up the finance

  • Pfizer’s Alan Maine moves to Edelman Pfizer’s Alan Maine moves to Edelman

    Maine, who previously served as head of policy and public affairs at Pfizer UK, was responsible for government affairs and market access policy development activity, covering both corporate and therapy area

  • Sam Agus takes up new role at Hansa Medical Sam Agus takes up new role at Hansa Medical

    With experience in medical strategy, multidisciplinary team leadership, medical marketing and clinical trial design, Agus’s therapy area expertise includes neurology, psychiatry, gastroenterology, women’s health and rare diseases.

  • Mereo BioPharma’s Richard Bungay to step down Mereo BioPharma’s Richard Bungay to step down

    Prior to these roles, Bungay worked at Celltech Group as director of corporate communications and planning, and served as finance director for AstraZeneca's respiratory and inflammation therapy area.

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Latest from PMHub

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M3 (EU)

M3 was founded in 2000 with the goal of changing the world of medicine through making full use of the...

Latest intelligence

Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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