This page shows the latest transcreation news and features for those working in and with pharma, biotech and healthcare.
And we’ll all be more motivated.”. 6. Focus on transcreation. “The barriers to progress can be geographical,” says Tom Griffiths. ... Transcreation is the key. Don’t rely on local teams to translate - involve them in the creative process and
They may indeed want consistent implementation across 40+ markets in Europe, using a single production and transcreation platform.
The Indigenus Transcreation Center (ITC), based in New York, US, caters for the emerging markets via its culturally sensitive adaptation and translation services to manage cost-efficient rollouts across local markets.
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Transcreation is a type of highly creative translation service, which falls somewhere between translation and foreign language copywriting, which can transform marketing campaigns for clinical trials from informative and jargon-filled,
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We have put together a few pointers that you should consider for the process of transcreation. ... One has to make the end result (transcreation) look and feel as if it was conceived in the resulting language.
5) Do you need Transcreation? Think carefully about using country specific content for international campaigns. It may be the case that translation and localisation is not sufficient and what you actually
IndigenusSky (global transcreation centers) provide unmatched cost-effective support for secondary markets, mature brands, and local adaptation projects. .
Conversis Medical is holding a Translation and Transcreation Workshop on 21 April 2015 at the Sofitel London Heathrow, T5. Starting with a networking breakfast at 8am, the event will run until ... 12pm.The workshop is aimed at non-linguist project and
IndigenusSky (global transcreation centers) provide unmatched cost-effective support for secondary markets, mature brands, and local adaptation projects.Americas: The CementBloc (United States), CPC Healthcare Communications (Canada), Thanks (Brazil
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A leading global patient-activation group - comprising of a digital insight consultancy, creative activation agency. Our foundations lie in behavioural...