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treatment

This page shows the latest treatment news and features for those working in and with pharma, biotech and healthcare.

NICE’s fast-track catapults Skyrizi into market

NICE’s fast-track catapults Skyrizi into market

Watchdog also gives direction on comparing rival treatments. NICE has published a final recommendation for AbbVie and Boehringer Ingelheim’s Skyrizi today, completing a fast-track process which will see the ... The NICE approval means Skyrizi is

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  • AI’s role in pharma marketing AI’s role in pharma marketing

    Our client had a compelling message to share about treatment options for its women’s health therapy, yet had limited visibility into the HCP population for whom this message would be ... These ‘personas’ are based on observational data gathered

  • The Cystic Fibrosis Buyers’ Club The Cystic Fibrosis Buyers’ Club

    This movement spawned the AIDS Coalition to Unleash Power (ACT UP) and later the Treatment Action Group (TAG). ... Just Treatment is also urging the UK government to override Vertex’s patent via compulsory licensing or Crown Use Licence.

  • Streamlining clinical trials – why better data use is key Streamlining clinical trials – why better data use is key

    treatments for rare diseases, clinical trial speed and efficiency need to be addressed”. ... Performing due diligence when determining patient eligibility for a trial is important for the safety of patients participating in the trials and those that

  • Breaking from tradition - social media at medical congresses Breaking from tradition - social media at medical congresses

    discuss ideas and in the words of one physician ‘to push the next line of reasoning with the latest treatments’. ... can give you an unbiased view of their hopes and concerns for new treatments, as well as highlighting what HCPs perceive to be the

  • What pharma marketers can learn from Disney

    While all pharmaceutical treatments have side effects, racism is not a known side effect of any Sanofi medication.’ These agile responses caught the eyes of millions and, when well executed, can

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Weber Shandwick

At Weber Shandwick, engagement has always been the cornerstone of health communications.We make health matter. Health is a basic human...

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Empowered patients: shaking the foundations of healthcare
Precision medicine represents a new paradigm in healthcare.This new approach to treating and preventing disease views the patient holistically, analysing their genes, environment and lifestyle, and using this information to...
A uniquely English genomic medicine service
The UK National Health Service is developing one standardised approach to embedding precision medicine across the whole of England. Blue Latitude Health speaks to Dr Tom Fowler, Deputy Chief Scientist...
Blended Intelligence
Data is the most valued commodity of the modern world. For P&P it's all about the application....

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