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trends

This page shows the latest trends news and features for those working in and with pharma, biotech and healthcare.

Merck & Co joins big pharma pricing pledge – but sceptics unconvinced

Merck & Co joins big pharma pricing pledge – but sceptics unconvinced

The move follows recent announcements by Pfizer and Novartis that they would freeze price increases for the rest of the year, a mini-trend which began last week when Trump and

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wethepeople are bringing human appeal back to brand communications. Our approach allows us to create strategies, ideas and experiences that...

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Developing advocacy in the pharmaceutical industry.
The importance of advocacy programmes...
GDPR and events. What does the pharma industry need to know?
Many people in the pharma industry still aren’t following the rules set out by the GDPR when it comes to running events and attending tradeshows. But with eye-watering fines for...
Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....

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