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Truven Health Analytics

This page shows the latest Truven Health Analytics news and features for those working in and with pharma, biotech and healthcare.

GSK signs up for the 'dawn of cognitive advertising'

GSK signs up for the 'dawn of cognitive advertising'

GlaxoSmithKline's consumer health business has signed up to use IBM's Watson in adverts that allow consumers to interact with the supercomputer. ... It's a little over a year since Watson Health was set up and it has since struck over four major deals -

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  • IBM adds to healthcare capabilities with Truven buy IBM adds to healthcare capabilities with Truven buy

    IBM adds to healthcare capabilities with Truven buy. Strikes $2.6bn deal for US healthcare analytics firm. ... IBM has continued its push into the healthcare sector with a $2.6bn agreement to buy Truven Health Analytics, its biggest acquisition for

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