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TV campaign

This page shows the latest TV campaign news and features for those working in and with pharma, biotech and healthcare.

Teva updates MS campaign with new online resource

Teva updates MS campaign with new online resource

Teva updates MS campaign with new online resource. You Don’ t Know Jack About MS website features documentaries and blogs. ... Launched on World Multiple Sclerosis Day last week, the website features new content, resources and a documentary series

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  • Re-awakening the emotion in healthcare communications Re-awakening the emotion in healthcare communications

    It came to a head in 1999, when Pharmacia and Upjohn (acquired by Pfizer in 2002) developed and delivered a campaign geared around a TV ad to raise awareness of incontinence. ... At the time, they knew the campaign would test the new rules banning

  • Integrating multichannel marketing Integrating multichannel marketing

    Or take the even simpler idea of a TV programme telling its audience to tweet using a specific hashtag while watching the show to encourage social media discussion. ... This approach is now so popular that Twitter has developed a guide for TV networks to

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