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TV campaign

This page shows the latest TV campaign news and features for those working in and with pharma, biotech and healthcare.

Teva updates MS campaign with new online resource

Teva has celebrated entering the third year of its You Don't Know Jack About MS campaign with the launch of a new supporting website. ... Launched on World Multiple Sclerosis Day last week, the website features new content, resources and a documentary

Latest news

Bupa launches UK ad campaign

TV campaign highlights support services for patients. Private healthcare provider Bupa has launched a new advertising campaign in the UK to highlight its wide range of health services. ... The new Bupa campaign launched on January 12 and will air on TV
Wearing it well: the healthcare potential of wearable technology

been featured on Apple's recent TV advertising campaign.
Bowel Cancer UK looks to celebrities in new campaign

Among the celebrities backing the campaign is TV presenter Matthew Wright, whose family has been directly affected. ... I'm 100 per cent behind Bowel Cancer UK's Never Too Young campaign.”.
Astellas uses animated bladder in campaign

A national TV and marketing campaign, this is part of a broader marketing effort focused on raising awareness of the importance of women's health, particularly OAB, and encouraging people with ... The new campaign is aimed at women aged 45-69 experience
NHS promotes better drug understanding

It is the first such initiative in the region. The campaign will be supported by regional TV and radio adverts, social media activities and adverts in local shopping centres. ... There is as yet no end date for the campaign, the NECS told PMLiVE.

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Latest Intelligence

Re-awakening the emotion in healthcare communications

It came to a head in 1999, when Pharmacia and Upjohn (acquired by Pfizer in 2002) developed and delivered a campaign geared around a TV ad to raise awareness of incontinence. ... At the time, they knew the campaign would test the new rules banning
Integrating multichannel marketing

Or take the even simpler idea of a TV programme telling its audience to tweet using a specific hashtag while watching the show to encourage social media discussion. ... This approach is now so popular that Twitter has developed a guide for TV networks to