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This page shows the latest Twitter news and features for those working in and with pharma, biotech and healthcare.

UK no longer measles-free as vaccination rates fall dramatically

UK no longer measles-free as vaccination rates fall dramatically

Experts have blamed the decrease in vaccination rates on ‘viral misinformation’, which has been exacerbated by the internet and social media platforms such as Twitter and Facebook.

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  • Breaking from tradition - social media at medical congresses Breaking from tradition - social media at medical congresses

    Platforms like Twitter offer HCPs a highly accessible, familiar and free tool for sharing and commenting on data as it is released, whether with the colleague sitting next to them in ... In the online space, this could mean anything from sharable

  • What pharma marketers can learn from Disney

    Sanofi's Twitter reply to Roseanne Barr. Sanofi US tweeted: ‘People of all religions and nationalities work at Sanofi every day to improve the lives of people around the world.

  • The rise of CEO activism The rise of CEO activism

    Frazier took to Twitter to make his stand and, within an hour, Trump responded by calling for Mr Frazier to spend his new-found free time “lowering rip-off drug prices”.

  • Embracing technology and analytics Embracing technology and analytics

    There are a billion data points in the ‘twitter-sphere’ and beyond that can help you decide where to start, who to prioritise and how to use language and multiple channels

  • Is anybody listening? Is anybody listening?

    the likes of Facebook, Twitter, Instagram and YouTube. ... These are influencers pharma cannot afford to overlook.”. Naturally, the usual suspects of Facebook and Twitter are commonly used channels.

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