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UK Biobank

This page shows the latest UK Biobank news and features for those working in and with pharma, biotech and healthcare.

Novartis plans inclisiran trial in the UK

Novartis plans inclisiran trial in the UK

The Swiss pharma is currently planning a primary prevention study with cholesterol-lowering drug inclisiran in the UK, building on the methods used to recruit patients into the UK Biobank. ... The UK Biobank is a national and international health

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  • #DemandDiversity: The science behind diversity #DemandDiversity: The science behind diversity

    1)   It’s been found that Black, Indian, Pakistani and Chinese participants are all underrepresented in the UK Biobank, a huge genetic database, by at least one third. ... And when this is converted to the number of times the data from an individual

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PMEA Awards 2020

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Life Healthcare Communications

Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...

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InSite Events™ National Pharma Meeting: A Customer Story
How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
Fear or encouragement, which is best to drive behaviour change?
The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
The unheard, unseen, and uncorrected effects of COVID-19
The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...

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