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USA

This page shows the latest USA news and features for those working in and with pharma, biotech and healthcare.

Policy and public health COVID-19 by the numbers

Think of the entire population of Kansas City, USA being wiped out in 16 weeks.

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  • The digital shift in pharma marketing The digital shift in pharma marketing

    Digital investments in Europe and the USA were of similar levels, but APAC was most conservative in its approach, with one out of every two respondents confirming that their digital spend

  • Novo bolstered by new diabetes, obesity products Novo bolstered by new diabetes, obesity products

    status of Ozempic following the successful launch in the USA; two major events that emphasise the strength of our current and future GLP-1 franchise,” he added.

  • Healthcare’s voice revolution Healthcare’s voice revolution

    Given that the pharma industry is prevented from advertising directly to consumers almost everywhere (except the USA and New Zealand), being able to provide support to medication users via voice tech

  • The business case for patient engagement The business case for patient engagement

    2. Brand recognition pays off. The scope of pharma’s ability to shape brand perception among patients varies around the world, with only the USA and New Zealand permitting

  • Novo Nordisk shareholder revolt reaches Europe Novo Nordisk shareholder revolt reaches Europe

    USA”. It goes on to say those allegations are “broadly similar” to those made in a class-action lawsuit, filed in the US in 2017 by holders of the company’s

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Six Degrees Medical Consulting

For over a decade, our medical communication services have helped pharmaceutical companies optimize their brand, disease and corporate objectives. Building...

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Virtual Engagement At Porterhouse: Reflections on the past few months
A look at how the pitfalls of virtual engagement can be avoided and the key advantages of virtual client and KOL engagement strategies in a now predominantly digital world....
July 2020: diversity and inclusion in clinical trials round-up
COVID-19 has continued to bring diversity and health inequality to the forefront of people’s attention. Our latest round-up covers the July news around these issues, and brings you the latest...
Medical Device Clinical Trials 2020
In July 2020, we attended and exhibited at the Medical Device Clinical Trials 2020 Virtual Experience. We really enjoyed the day and it was great to hear from like-minded people,...

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