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User-centred design

This page shows the latest User-centred design news and features for those working in and with pharma, biotech and healthcare.

Latest Intelligence

  • Achieving insight Achieving insight

    They are the benchmark to base all your future design, content and delivery decisions on. ... As a patient engagement business, we are able to combine our expertise in research, human-centred design, user testing and digital development to create

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Latest appointments

  • Three hires for The EarthWorks Three hires for The EarthWorks

    Adamson (top right) joins from Huntsworth Health, where she worked on human and animal healthcare accounts, Neagu (centre right) brings significant experience in the user-centred design process, and Richardson (bottom

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Latest from PMHub

  • Does your medical information service work for your users?

    resources. As the expert engages with the website, they will identify usability issues, highlight instances where the website performs well or provides a good user experience. ... What are heuristics? To aid their evaluations, the expert may use guiding

  • Delivering a better eDetail: Strategy-led user-centred methodology in practice

    Delivering a better eDetail: Strategy-led user-centred methodology in practice. Stuart Goodman and Anna Tamasi demonstrate how user-centred design helps to build better strategy and assets for pharma and ... What does success for each stakeholder even

  • Using service design to improve patients’ quality of life

    Empathy is at the heart of service design, particularly when designing a service for patients. ... The carer was not viewed as secondary to the patient, they were considered equally in the design process.

  • Designing Human Experiences

    User centred design requires us to make informed design decisions. It’ s a process of gathering information, analysing and hypothesising, and building and testing. .

  • Blue Latitude Health

    Delivering a better eDetail: Strategy-led user-centred methodology in practice. ... Stuart Goodman and Anna Tamasi demonstrate how user-centred design helps to build better strategy and assets for pharma and healthcare.

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Latest intelligence

Marketing to healthcare professionals – what’s the key ingredient missing from most campaigns?
What do you think is the difference between a campaign developed to win a share-of-mind with consumers and a campaign designed to gain the attention of healthcare professionals?...
What everyone forgets about good organisational change in pharma
Natasha Cowan speaks to Daphne Chung, Head of Organisational Transformation, to learn how she ensures smooth organisational change that takes all stakeholders into account....
Live from Singapore: Oncology in APAC - Evaluating the opportunity for novel therapies
Live webinar: Tuesday 11th December 2018,16:00 SGT / 17:00 JST...

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