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user experience

This page shows the latest user experience news and features for those working in and with pharma, biotech and healthcare.

The magic elixir

The magic elixir

Personalised content and user experience: The idea in this Forbes piece is that we can aggregate data from multiple sources and create a dashboard that helps the patient and the clinician ... How exactly do you measure it? Do you ask all patients after

Latest news

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    The current environment: in my experience, the pharma industry in general is still focusing its energies in the wrong direction:. ... funnel. Involve user experience experts to help develop online tools like websites and apps with the real-life customer

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    The most important insights come from customers themselves. Securing that insight requires much more than marketing know-how - it requires a broad composite of user experience, design and research skills to ... The brand experience should emanate from,

  • Assisting adherence Assisting adherence

    To gain clinical relevance, MyTherapy went for a triple-sided approach:. An engaging user experience for patients with one or more conditions .

  • Boehringer Ingelheim launches AI-powered animal health website Boehringer Ingelheim launches AI-powered animal health website

    Boehringer Ingelheim has launched a new website for its animal health business that uses artificial intelligence to better tailor the user experience by learning each user's habits. ... The company's Boehringer Academy portal was found by a user

  • Are you experienced? Are you experienced?

    Customer experience, user experience and all of their foundations of this approach is what will deliver patient-centricity.”. ... Ensure that your CX people are not only user experience experts, but are also experienced in working in the pharma industry

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Latest Intelligence

  • A marathon and a sprint A marathon and a sprint

    As pathway design becomes increasingly influential, organisations are having to develop a more granular understanding of the level beneath service design - the user experience. ... A true appreciation of the user experience is fundamental to designing

  • Breakthrough innovation Breakthrough innovation

    Our experience is that attempting to integrate approaches will sub-optimise at least one of them. ... There were many unknowns regarding technical feasibility, physician preferences and user experience.

  • Keeping it real Keeping it real

    Walk a mile in their shoes: We have already designed VR/AR experiences that mimic the patient experience. ... Patient insight, augmented with additional scientific information gives the user a richer experience that hopefully leads to greater

  • Your doctor has no time to see you now Your doctor has no time to see you now

    Collaboration is key. Many health organisations are looking to collaboration as a key driver to both relieve health system pressures and improve patient experience. ... Great user experience is at the heart of new solutions. Technology that seamlessly

  • ‘Dear Pharma, stop talking, start delivering’ ‘Dear Pharma, stop talking, start delivering’

    judging from the number of downloads and average score of user ratings, patient impact is very limited. ... After all, today’s patients (users) have become used to a world-class user experience, whether using apps, on the web or with call centres.

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Approximately 0 fully matching, plus 17 partially matching documents found.

Latest appointments

  • Blue Latitude grows senior team Blue Latitude grows senior team

    Mirella has over 10 years' experience in brand strategy with a specialisation in creating multichannel strategies for a variety of brands in diverse industries. ... Meanwhile Peter Timmer has become its new Senior Customer Experience Consultant, and

  • Blue Latitude boosts its team Blue Latitude boosts its team

    In his new role he will be responsible for leading the account teams and integrating the creative, strategic and customer experience services. ... She joined the agency in August 2013 with 20 years' experience in human factors, usability and user

  • emotive appoints Francesco Raimo as part of senior shake up emotive appoints Francesco Raimo as part of senior shake up

    Raimo will lead the technical and project management teams, taking over from Hastie who has been appointed experience director. ... In this role he will focus on front-end user experience, creativity and leveraging technologies in client projects.

  • Three hires for The EarthWorks Three hires for The EarthWorks

    Adamson (top right) joins from Huntsworth Health, where she worked on human and animal healthcare accounts, Neagu (centre right) brings significant experience in the user-centred design process, and Richardson (bottom

  • Blue Latitude boosts senior management team Blue Latitude boosts senior management team

    Del Galdo has more than 20 years' experience in human factors, usability and user experience, and launched her own consultancy two years before joining Blue Latitude. ... With expertise in user experience del Galdo believes that pharma companies are not

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Approximately 0 fully matching, plus 5 partially matching documents found.

Latest from PMHub

  • Customer Experience in Health Summit

    Customer Experience in Health Summit. Tuesday the 12th of May, saw the opening of a pharma event that challenged the traditional ways of looking at Customer Experience (CX) practices. ... By flipping the perspective, companies can create the perfect

  • How to build an online medical information service that resonates with your customers

    Remember user research is at the heart of your solution design. ... User experience design creates positive experience at every touch point. It helps users navigate easily and ensures they get the information they need without roadblocks.Conduct primary

  • The changing role of the expert in healthcare: challenges in customer-centricity

    Experts in diagnosis, treatment and clinical care (HCPs) and experts as those who experience the medical condition in their own personal context (patients). ... Head of Customer Experience Elisa del Galdo talks through how the evolution of the

  • The Eye Education app awarded Bronze at the E-Learning Awards 2015

    The app’ s interface and user experience was designed and developed for content provided by  perceptive, one of emotive’ s sister companies and the UK’ s largest independent provider of continuing ... We worked closely with JJVC to develop a

  • Time to snap up the opportunities

    Event and location specific capabilities. Perhaps the function Snapchat is most famous for, filters directly encourage user engagement, asking them to pose for photos and upload to their own channels. ... content across devices and create a connected

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Approximately 11 fully matching, plus 7 partially matching documents found.

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Solaris Health

The beauty of detail: an effective, compelling medical communications campaign requires each component to be carefully planned, expertly crafted and...

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