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user experience

This page shows the latest user experience news and features for those working in and with pharma, biotech and healthcare.

Digital Trials

Digital Trials

A single Study app that provides seamless connectivity to the devices needs to be designed with the user experience in mind and should add value to the patient experience while part

Latest news

  • Ipsos to buy GfK Research divisions Ipsos to buy GfK Research divisions

    Customer experience, experience innovation, health and public affairs all acquired. Stepping up its research marketing game, Ipsos has agreed to buy four divisions of GfK Research, Germany’s largest market research ... GfK’s innovation arm, which

  • IQVIA launches content management solution IQVIA launches content management solution

    It offers a superior alternative to other commercial content management products, providing a more compelling end user experience through an advanced dashboard, streamlined processes, and meaningful reporting that drives enhanced understanding

  • Otsuka utilises Envision Pharma Group’s medical affairs platform Otsuka utilises Envision Pharma Group’s medical affairs platform

    The programme offers Otsuka’s stakeholders a more “user friendly” experience. In a bid to step up its medical affairs-related activity, Otsuka has introduced iEnvision - a programme by Envision Pharma ... Dusan Kostic, vice president of Otsuka, said

  • The magic elixir The magic elixir

    Personalised content and user experience: The idea in this Forbes piece is that we can aggregate data from multiple sources and create a dashboard that helps the patient and the clinician ... How exactly do you measure it? Do you ask all patients after

  • Top tips for “digitally cautious” pharma Top tips for “digitally cautious” pharma

    The current environment: in my experience, the pharma industry in general is still focusing its energies in the wrong direction:. ... funnel. Involve user experience experts to help develop online tools like websites and apps with the real-life customer

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Latest Intelligence

  • Immuno-oncology is fundamentally changing what value means, but how quickly can the pharma marketing, educational and service model change to reflect that? Immuno-oncology is fundamentally changing what value means, but how quickly can the pharma marketing, educational and service model change to reflect that?

    The most successful companies have realised that service provision and user-experience can provide one of the most powerful ways to stand above a crowd. ... Understanding the user experience and pain points and being able to quickly solve them has

  • A marathon and a sprint A marathon and a sprint

    As pathway design becomes increasingly influential, organisations are having to develop a more granular understanding of the level beneath service design - the user experience. ... A true appreciation of the user experience is fundamental to designing

  • Breakthrough innovation Breakthrough innovation

    Our experience is that attempting to integrate approaches will sub-optimise at least one of them. ... There were many unknowns regarding technical feasibility, physician preferences and user experience.

  • Keeping it real Keeping it real

    Walk a mile in their shoes: We have already designed VR/AR experiences that mimic the patient experience. ... Patient insight, augmented with additional scientific information gives the user a richer experience that hopefully leads to greater

  • Your doctor has no time to see you now Your doctor has no time to see you now

    Collaboration is key. Many health organisations are looking to collaboration as a key driver to both relieve health system pressures and improve patient experience. ... Great user experience is at the heart of new solutions. Technology that seamlessly

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Latest appointments

  • Blue Latitude grows senior team Blue Latitude grows senior team

    Mirella has over 10 years' experience in brand strategy with a specialisation in creating multichannel strategies for a variety of brands in diverse industries. ... Meanwhile Peter Timmer has become its new Senior Customer Experience Consultant, and

  • Blue Latitude boosts its team Blue Latitude boosts its team

    In his new role he will be responsible for leading the account teams and integrating the creative, strategic and customer experience services. ... She joined the agency in August 2013 with 20 years' experience in human factors, usability and user

  • emotive appoints Francesco Raimo as part of senior shake up emotive appoints Francesco Raimo as part of senior shake up

    Raimo will lead the technical and project management teams, taking over from Hastie who has been appointed experience director. ... In this role he will focus on front-end user experience, creativity and leveraging technologies in client projects.

  • Three hires for The EarthWorks Three hires for The EarthWorks

    Adamson (top right) joins from Huntsworth Health, where she worked on human and animal healthcare accounts, Neagu (centre right) brings significant experience in the user-centred design process, and Richardson (bottom

  • Blue Latitude boosts senior management team Blue Latitude boosts senior management team

    Del Galdo has more than 20 years' experience in human factors, usability and user experience, and launched her own consultancy two years before joining Blue Latitude. ... With expertise in user experience del Galdo believes that pharma companies are not

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Latest from PMHub

More from PMHub
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Weber Shandwick

At Weber Shandwick, engagement has always been the cornerstone of health communications.We make health matter. Health is a basic human...

Latest intelligence

China’s clinical trial shake-up
As many of the obstacles to running clinical trials in China fall away, the country is proving to be a better research location...
Alzheimer’s disease – is Europe prepared if a breakthrough treatment becomes available?
Healthcare leaders in the European Union should begin preparing for a breakthrough now...
The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again - in exchange for uptake promises...

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