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user experience

This page shows the latest user experience news and features for those working in and with pharma, biotech and healthcare.

Current and future trends for developing digital medical communications

Current and future trends for developing digital medical communications

Likewise, there is an increasing need for personalisation of the user experience, enabling people to reach and access the content they specifically need quickly, along with the growing expectation of an ... This enables quick access to the right content

Latest news

  • Leader named for NHS digital transformation unit, but scepticism persists Leader named for NHS digital transformation unit, but scepticism persists

    role at NHSX - the X standing for 'user experience' - this summer. ... Matthew has a wealth of experience in managing large digital projects and I am delighted to have him on board.”.

  • Digital Trials Digital Trials

    A single Study app that provides seamless connectivity to the devices needs to be designed with the user experience in mind and should add value to the patient experience while part

  • Ipsos to buy GfK Research divisions Ipsos to buy GfK Research divisions

    Customer experience, experience innovation, health and public affairs all acquired. Stepping up its research marketing game, Ipsos has agreed to buy four divisions of GfK Research, Germany’s largest market research ... GfK’s innovation arm, which

  • IQVIA launches content management solution IQVIA launches content management solution

    It offers a superior alternative to other commercial content management products, providing a more compelling end user experience through an advanced dashboard, streamlined processes, and meaningful reporting that drives enhanced understanding

  • Otsuka utilises Envision Pharma Group’s medical affairs platform Otsuka utilises Envision Pharma Group’s medical affairs platform

    The programme offers Otsuka’s stakeholders a more “user friendly” experience. In a bid to step up its medical affairs-related activity, Otsuka has introduced iEnvision - a programme by Envision Pharma ... Dusan Kostic, vice president of Otsuka, said

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Latest Intelligence

  • Persuasive technology: designing behaviour change initiatives for digital

    Bringing advances in user experience and personalised content discovery, credible content is surfaced based on HCP user profile, behaviour and peer activity. ... A modern, customer-centric experience. With discoverability at its core, Medthority delivers

  • Facing up to virtual reality Facing up to virtual reality

    This involves truly understanding the learner experience and providing interactions that simulate the live experience that they may be missing. ... Many provide the ability for users to customise their experience, including multiple ways of facilitating

  • After the watershed: the dos and don’ts of digital KPIs in a post-pandemic world After the watershed: the dos and don’ts of digital KPIs in a post-pandemic world

    providing an optimal user experience through the channels of their choice, then finally ‘convert’ them into a brand loyalist and measure the effectiveness.”.

  • A snapshot of Congenica A snapshot of Congenica

    Our user experience is class leading, allowing users to conduct their whole workflow in one platform – removing the need to jump from one application to another and eliminating the risk of ... Another advantage is our experience of supporting biotechs,

  • What pharma marketers can learn from Disney

    Disney’s brilliantly thought-through omni- channel experience shines at every step of the user journey, which continues with the use of its most unique tool, MagicBand – a secure, ... Applying Disney principles to pharma – we couldn’t, could we?

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Latest appointments

  • Blue Latitude grows senior team Blue Latitude grows senior team

    Mirella has over 10 years' experience in brand strategy with a specialisation in creating multichannel strategies for a variety of brands in diverse industries. ... Meanwhile Peter Timmer has become its new Senior Customer Experience Consultant, and

  • Blue Latitude boosts its team Blue Latitude boosts its team

    In his new role he will be responsible for leading the account teams and integrating the creative, strategic and customer experience services. ... She joined the agency in August 2013 with 20 years' experience in human factors, usability and user

  • emotive appoints Francesco Raimo as part of senior shake up emotive appoints Francesco Raimo as part of senior shake up

    Raimo will lead the technical and project management teams, taking over from Hastie who has been appointed experience director. ... In this role he will focus on front-end user experience, creativity and leveraging technologies in client projects.

  • Three hires for The EarthWorks Three hires for The EarthWorks

    Adamson (top right) joins from Huntsworth Health, where she worked on human and animal healthcare accounts, Neagu (centre right) brings significant experience in the user-centred design process, and Richardson (bottom

  • Blue Latitude boosts senior management team Blue Latitude boosts senior management team

    Del Galdo has more than 20 years' experience in human factors, usability and user experience, and launched her own consultancy two years before joining Blue Latitude. ... With expertise in user experience del Galdo believes that pharma companies are not

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Latest from PMHub

More from PMHub
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