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user experience design

This page shows the latest user experience design news and features for those working in and with pharma, biotech and healthcare.

Ipsos to buy GfK Research divisions

Ipsos to buy GfK Research divisions

Customer experience, experience innovation, health and public affairs all acquired. Stepping up its research marketing game, Ipsos has agreed to buy four divisions of GfK Research, Germany’s largest market research ... GfK’s innovation arm, which

Latest news

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    Once they understand that, they can work backwards from there to design the interventions and personalised user experiences that will help them deliver it.”. ... The most important insights come from customers themselves. Securing that insight requires

  • Digital Intelligence roundup

    Sanofi US has begun curating content for people “whose lives are touched by diabetes” through a new website called The DX - short for The Diabetes Experience. ... CCD will offer clients a range of digital and social solutions, including: user

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Latest Intelligence

  • A marathon and a sprint A marathon and a sprint

    As pathway design becomes increasingly influential, organisations are having to develop a more granular understanding of the level beneath service design - the user experience. ... A true appreciation of the user experience is fundamental to designing

  • Don't you forget about me Don't you forget about me

    No surprises there - pharma has long been hesitant to invest in customer insights, behaviour mapping and user experience design - all hallmarks of smart digital innovation that put longevity and ultimate impact ... Let's predict something that can be

  • Why health psychology is the answer to tackling adherence Why health psychology is the answer to tackling adherence

    The Atlantis Healthcare approach seeks to support and drive change through our unique ability to marry academically robust behaviour change evidence and methodologies with engaging user experience design and commercial expertise. ... Atlantis'

  • The trouble with insights The trouble with insights

    Their experience of symptoms  . Their understanding of the nature and time frame of the condition. ... Evidence based behaviour change techniques are then identified and mapped to their relevant behavioural factors. Where appropriate, technology

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Latest appointments

  • Three hires for The EarthWorks Three hires for The EarthWorks

    Adamson (top right) joins from Huntsworth Health, where she worked on human and animal healthcare accounts, Neagu (centre right) brings significant experience in the user-centred design process, and Richardson (bottom

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Latest from PMHub

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COVID-19 Updates and Daily News

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Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

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Virtual Engagement At Porterhouse: Reflections on the past few months
A look at how the pitfalls of virtual engagement can be avoided and the key advantages of virtual client and KOL engagement strategies in a now predominantly digital world....
July 2020: diversity and inclusion in clinical trials round-up
COVID-19 has continued to bring diversity and health inequality to the forefront of people’s attention. Our latest round-up covers the July news around these issues, and brings you the latest...
Medical Device Clinical Trials 2020
In July 2020, we attended and exhibited at the Medical Device Clinical Trials 2020 Virtual Experience. We really enjoyed the day and it was great to hear from like-minded people,...

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