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user experience design

This page shows the latest user experience design news and features for those working in and with pharma, biotech and healthcare.

The beauty and the beast of customer experience

The beauty and the beast of customer experience

Once they understand that, they can work backwards from there to design the interventions and personalised user experiences that will help them deliver it.”. ... The most important insights come from customers themselves. Securing that insight requires

Latest news

  • Digital Intelligence roundup

    Sanofi US has begun curating content for people “ whose lives are touched by diabetes” through a new website called The DX - short for The Diabetes Experience. ... CCD will offer clients a range of digital and social solutions, including: user

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Latest Intelligence

  • A marathon and a sprint A marathon and a sprint

    As pathway design becomes increasingly influential, organisations are having to develop a more granular understanding of the level beneath service design - the user experience. ... A true appreciation of the user experience is fundamental to designing

  • Don't you forget about me Don't you forget about me

    No surprises there - pharma has long been hesitant to invest in customer insights, behaviour mapping and user experience design - all hallmarks of smart digital innovation that put longevity and ultimate impact ... Let's predict something that can be

  • Why health psychology is the answer to tackling adherence Why health psychology is the answer to tackling adherence

    The Atlantis Healthcare approach seeks to support and drive change through our unique ability to marry academically robust behaviour change evidence and methodologies with engaging user experience design and commercial expertise. ... Atlantis'

  • The trouble with insights The trouble with insights

    Their experience of symptoms. Their understanding of the nature and time frame of the condition. ... Where appropriate, technology solutions and user experience design principles are also incorporated into solution design to ensure interventions are

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Latest appointments

  • Three hires for The EarthWorks Three hires for The EarthWorks

    Adamson (top right) joins from Huntsworth Health, where she worked on human and animal healthcare accounts, Neagu (centre right) brings significant experience in the user-centred design process, and Richardson (bottom

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Latest from PMHub

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Health Unlimited

Health Unlimited is a global health consultancy and communications agency built by specialists with unmatched experience, perspective and expertise. For...

Latest intelligence

Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....
The rise of vertical integration in the US payer landscape
Is it a solution to addressing the challenges of the value-based marketplace?...
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Creativity has lost its worth, and sadly it is undermining effectiveness...

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