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user experience design

This page shows the latest user experience design news and features for those working in and with pharma, biotech and healthcare.

Ipsos to buy GfK Research divisions

Ipsos to buy GfK Research divisions

Customer experience, experience innovation, health and public affairs all acquired. Stepping up its research marketing game, Ipsos has agreed to buy four divisions of GfK Research, Germany’s largest market research ... GfK’s innovation arm, which

Latest news

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    Once they understand that, they can work backwards from there to design the interventions and personalised user experiences that will help them deliver it.”. ... The most important insights come from customers themselves. Securing that insight requires

  • Digital Intelligence roundup

    Sanofi US has begun curating content for people “whose lives are touched by diabetes” through a new website called The DX - short for The Diabetes Experience. ... CCD will offer clients a range of digital and social solutions, including: user

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Latest Intelligence

  • A marathon and a sprint A marathon and a sprint

    As pathway design becomes increasingly influential, organisations are having to develop a more granular understanding of the level beneath service design - the user experience. ... A true appreciation of the user experience is fundamental to designing

  • Don't you forget about me Don't you forget about me

    No surprises there - pharma has long been hesitant to invest in customer insights, behaviour mapping and user experience design - all hallmarks of smart digital innovation that put longevity and ultimate impact ... Let's predict something that can be

  • Why health psychology is the answer to tackling adherence Why health psychology is the answer to tackling adherence

    The Atlantis Healthcare approach seeks to support and drive change through our unique ability to marry academically robust behaviour change evidence and methodologies with engaging user experience design and commercial expertise. ... Atlantis'

  • The trouble with insights The trouble with insights

    Their experience of symptoms  . Their understanding of the nature and time frame of the condition. ... Evidence based behaviour change techniques are then identified and mapped to their relevant behavioural factors. Where appropriate, technology

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Latest appointments

  • Three hires for The EarthWorks Three hires for The EarthWorks

    Adamson (top right) joins from Huntsworth Health, where she worked on human and animal healthcare accounts, Neagu (centre right) brings significant experience in the user-centred design process, and Richardson (bottom

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Latest from PMHub

  • The 10-year Web Challenge

    therefore user experience and user interface). ... This should be the primary driver when it comes to design, layout and functionality.

  • Navigating the antibiotic resistance crisis

    Blue Latitude Health speaks to Tara DeBoer, PhD, Postdoctoral Researcher and CEO of BioAmp Diagnostics to explore the antimicrobial resistance crisis, and learn how a simple tool could support physicians navigating this complex landscape.

  • The Challenges Of UX In Healthcare: Technology To Change Lives

    In this Q&A, recruitment agency Consortia speaks to BLH Director and Head of Customer Experience Elisa Del Galdo about the all-important topic of user experience (UX) in healthcare. ... Not only would this save resources, it would also provide patients

  • Does your medical information service work for your users?

    resources. As the expert engages with the website, they will identify usability issues, highlight instances where the website performs well or provides a good user experience. ... To aid their evaluations, the expert may use guiding user experience

  • Perspective on the power of insight

    Why social media is crucial for understanding your market. 7 tips for user testing.

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Research Partnership

We are the largest independent healthcare market research and consulting agencies in the world. Trusted partner to the global pharmaceutical...

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