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user experience design

This page shows the latest user experience design news and features for those working in and with pharma, biotech and healthcare.

Ipsos to buy GfK Research divisions

Ipsos to buy GfK Research divisions

Customer experience, experience innovation, health and public affairs all acquired. Stepping up its research marketing game, Ipsos has agreed to buy four divisions of GfK Research, Germany’s largest market research ... GfK’s innovation arm, which

Latest news

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    Once they understand that, they can work backwards from there to design the interventions and personalised user experiences that will help them deliver it.”. ... The most important insights come from customers themselves. Securing that insight requires

  • Digital Intelligence roundup

    Sanofi US has begun curating content for people “whose lives are touched by diabetes” through a new website called The DX - short for The Diabetes Experience. ... CCD will offer clients a range of digital and social solutions, including: user

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Latest Intelligence

  • A marathon and a sprint A marathon and a sprint

    As pathway design becomes increasingly influential, organisations are having to develop a more granular understanding of the level beneath service design - the user experience. ... A true appreciation of the user experience is fundamental to designing

  • Don't you forget about me Don't you forget about me

    No surprises there - pharma has long been hesitant to invest in customer insights, behaviour mapping and user experience design - all hallmarks of smart digital innovation that put longevity and ultimate impact ... Let's predict something that can be

  • Why health psychology is the answer to tackling adherence Why health psychology is the answer to tackling adherence

    The Atlantis Healthcare approach seeks to support and drive change through our unique ability to marry academically robust behaviour change evidence and methodologies with engaging user experience design and commercial expertise. ... Atlantis'

  • The trouble with insights The trouble with insights

    Their experience of symptoms  . Their understanding of the nature and time frame of the condition. ... Evidence based behaviour change techniques are then identified and mapped to their relevant behavioural factors. Where appropriate, technology

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