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user experience design

This page shows the latest user experience design news and features for those working in and with pharma, biotech and healthcare.

Ipsos set to buy GfK Research divisions

Ipsos set to buy GfK Research divisions

Ipsos set to buy GfK Research divisions. Acquires customer experience, experience innovation, health and public affairs. ... GfK’s innovation arm, which incorporates research in car clinics, VR technology, user experience research, design and consulting

Latest news

  • The beauty and the beast of customer experience The beauty and the beast of customer experience

    Once they understand that, they can work backwards from there to design the interventions and personalised user experiences that will help them deliver it.”. ... The most important insights come from customers themselves. Securing that insight requires

  • Digital Intelligence roundup

    Sanofi US has begun curating content for people “ whose lives are touched by diabetes” through a new website called The DX - short for The Diabetes Experience. ... CCD will offer clients a range of digital and social solutions, including: user

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Latest Intelligence

  • A marathon and a sprint A marathon and a sprint

    As pathway design becomes increasingly influential, organisations are having to develop a more granular understanding of the level beneath service design - the user experience. ... A true appreciation of the user experience is fundamental to designing

  • Don't you forget about me Don't you forget about me

    No surprises there - pharma has long been hesitant to invest in customer insights, behaviour mapping and user experience design - all hallmarks of smart digital innovation that put longevity and ultimate impact ... Let's predict something that can be

  • Why health psychology is the answer to tackling adherence Why health psychology is the answer to tackling adherence

    The Atlantis Healthcare approach seeks to support and drive change through our unique ability to marry academically robust behaviour change evidence and methodologies with engaging user experience design and commercial expertise. ... Atlantis'

  • The trouble with insights The trouble with insights

    Their experience of symptoms. Their understanding of the nature and time frame of the condition. ... Where appropriate, technology solutions and user experience design principles are also incorporated into solution design to ensure interventions are

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Latest appointments

  • Three hires for The EarthWorks Three hires for The EarthWorks

    Adamson (top right) joins from Huntsworth Health, where she worked on human and animal healthcare accounts, Neagu (centre right) brings significant experience in the user-centred design process, and Richardson (bottom

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Latest from PMHub

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Innovation in merger control and the impact on the pharmaceutical sector
Is focusing on pipeline products enough to assess regulatory risks?...
Nudge-nudge, think-think
Chris Ross examines the personal complexities of human behaviour – and explains why fun, emotion and peer endorsement could be key to designing effective behavioural change programmes...
Peoples Award
Quality in Care Diabetes 2018: the best in innovative diabetes care
Awards highlight new evidence-based approaches to improving care...

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