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value

This page shows the latest value news and features for those working in and with pharma, biotech and healthcare.

J&J’s Invokana first SGLT2 to show kidney disease benefits

J&J’s Invokana first SGLT2 to show kidney disease benefits

It seems likely that the other drugs in the class will also prove their value in kidney disease - just as protection against heart disease has been proven in cardiovascular outcomes trials

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  • From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality

    When supporting marketed products, companies that support patients with their practical and informational needs will be able to demonstrate greater overall value to prescribers and healthcare systems. ... As a medical communications industry, we should

  • The Pharma Brand Planners’ Blog: Part 1 The Pharma Brand Planners’ Blog: Part 1

    How clear is your brand vision? Often the future vision, brand values and brand purpose is something that we give little time to and yet a global or regional team has

  • Breaking Bad Breaking Bad

    But it replaces truly value-adding activity with simply moving work from desk to desk. ... But it destroys the value inherent in a team with diverse views and knowledge.

  • The first, my last, my everything The first, my last, my everything

    And how do you strike the right balance between commercial and shareholder value? ... But just like health is an everyday journey, so too is patient value.

  • The Orkambi row explained The Orkambi row explained

    France agreed to a managed access programme that allowed rapid access tied to later value assessment, and also includes a budget cap of 30m with much lower payment rates beyond that. ... July 2018: Vertex brands NHSE’s behaviour as “outrageous” and

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Publicis Resolute

Publicis Resolute provides real-life practical solutions to your issues, without fuss or fluff. We are an experienced team with a...

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From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
How pharma is progressing their commitment in patient engagement...
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...

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