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Virtual Reality

This page shows the latest Virtual Reality news and features for those working in and with pharma, biotech and healthcare.

Wilmington Healthcare enhances digital platform, McCann recognised at IPA Effectiveness Awards

The aim is to showcase the latest in scientific animation, scientific virtual reality, augmented reality and interactive experiences to forget collaborations between Japanese pharma and academia.

Latest news

  • Random42 wins Queen’s Award for Enterprise

    Random42, who specialises in medical animation and education, scientific virtual reality, interactive and visually engaging solutions from pharma and biotech companies, will celebrate their award during ta royal reception this summer.

  • ABPI explores the future of medicines ABPI explores the future of medicines

    The Association of the British Pharmaceutical Industry (ABPI) has launched a new virtual reality (VR) experience, allowing users to explore futuristic treatments and technologies that are already being researched by companies. ... This virtual reality

  • Pfizer takes aim at UK’s health tech industry Pfizer takes aim at UK’s health tech industry

    With this move, Pfizer has recognised that technology, including devices, apps, wearables, artificial intelligence and virtual reality, plays an increasing role in delivering and improving healthcare and the company aims to

  • Egg launches wearable patient insight experience 'Virtual Mile' Egg launches wearable patient insight experience 'Virtual Mile'

    app. The data collected from the app will then become a film that is observed using virtual reality style goggles, allowing a third-party observer to witness a patient’s experience ... Virtual Mile, however, offers a way to understand, observe and

  • Huntsworth acquires The Creative Engagement agencies Huntsworth acquires The Creative Engagement agencies

    The addition of TCEG - a group known for providing experiential marketing to mostly healthcare clients through events and digital, including virtual and augmented reality - will further Huntsworth’s ability to provide

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Latest Intelligence

  • What does ‘digital’ look like for global pharma Learning & Development? What does ‘digital’ look like for global pharma Learning & Development?

    Many of our learning materials could  be delivered impactfully as  on-trend solutions - such as augmented or virtual reality - but less technologically-advanced solutions offer the same  learning outcomes, in a

  • How Augmented reality is disrupting healthcare How Augmented reality is disrupting healthcare

    How Augmented reality is disrupting healthcare. Augmented reality (AR) gained widespread attention in the summer of 2016 with the addictive game, Pokémon Go. ... Virtual reality (VR) and AR solutions are revolutionising the way large and complex B2B

  • Waking the sleeping giant Waking the sleeping giant

    the patient, by leveraging the massive potential of augmented reality, virtual reality, drone technology and other elements of the dynamic Internet of Things. ... Virtual reality could be one such solution. In addition to helping pain sufferers or

  • Digital health Digital health

    There’s no other way.”. A new role for pharma. With the rise of digital technologies, such as artificial narrow intelligence, robotics, virtual reality/augmented reality, telemedicine, 3D-printing, portable diagnostics, ... But in reality the real

  • Is AI changing the future of healthcare? Is AI changing the future of healthcare?

    Today we have augmented reality and virtual reality, the Internet-of-Things and Amazon, meaning brands are able to supply services on demand.

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Latest appointments

  • emotive expands its team emotive expands its team

    She is a trained pharmacist and has played a key role in several projects since her appointment, including a virtual reality project that takes users inside the human heart.

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Latest from PMHub

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