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VR

This page shows the latest VR news and features for those working in and with pharma, biotech and healthcare.

Key emerging trends in digital health

Key emerging trends in digital health

Another area to watch is the emergence of virtual reality (VR) – coupled with haptic feedback to simulate surgery for trainees, this is also available as an education tool. ... The results showed that medical students who used the VR for training

Latest news

  • Ipsos to buy GfK Research divisions Ipsos to buy GfK Research divisions

    GfK’s innovation arm, which incorporates research in car clinics, VR technology, user experience research, design and consulting, will also be taken over by Ipsos.

  • ABPI explores the future of medicines ABPI explores the future of medicines

    Predicts inhalable nanobots and 3D printed medicine patches. The Association of the British Pharmaceutical Industry (ABPI) has launched a new virtual reality (VR) experience, allowing users to explore futuristic treatments and ... industry and INITION

  • GSK and Novartis lead at PM Society Digital Awards GSK and Novartis lead at PM Society Digital Awards

    HCP education and support. VR simulation training experience by The Health Hive Group. ... VR simulation training experience by The Health Hive Group Ltd. Innovation: Novel Thinking.

  • McCann Health cleans up at 2017 Lions Health Awards McCann Health cleans up at 2017 Lions Health Awards

    Area 23 and Oglivy also picked up gold trophies for their Trafficking Exam and VR Vaccine campaigns, respectively.

  • Top ten tech trends Top ten tech trends

    2. Virtual and alternative reality. Alongside AI, we predict that VR will be the main player over the next decade. ... Alongside AI, we predict that VR will be the main player over the next decade.

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Latest Intelligence

  • Facing up to virtual reality Facing up to virtual reality

    the idea that they’ll spend their lunch break in a virtual booth exploring a VR experience created by pharma med ed seems highly unlikely.

  • Right intervention, right tool

    It can often be the case that a client will come to us with the solution (‘I want VR’) and the learning need hasn’t even been discussed. ... Is VR the best solution – the right tool for the job – or can we achieve the same goals and better

  • How Augmented reality is disrupting healthcare How Augmented reality is disrupting healthcare

    Virtual reality (VR) and AR solutions are revolutionising the way large and complex B2B products are marketed and sold,” noted Forrester.

  • Keeping it real Keeping it real

    The resurgence of VR/AR. Fast-forward to today and technology is catching up. ... Walk a mile in their shoes: We have already designed VR/AR experiences that mimic the patient experience.

  • Healthcare Heroes Healthcare Heroes

    All too often the industry talks about CRM, CLM, VR, AI, AR, SEO, SEM… All important tools, no doubt, but the industry is drowning in digital spin, sound bites and repetition.

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Latest from PMHub

More from PMHub
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