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VR

This page shows the latest VR news and features for those working in and with pharma, biotech and healthcare.

Key emerging trends in digital health

Key emerging trends in digital health

Another area to watch is the emergence of virtual reality (VR) – coupled with haptic feedback to simulate surgery for trainees, this is also available as an education tool. ... The results showed that medical students who used the VR for training

Latest news

  • Ipsos to buy GfK Research divisions Ipsos to buy GfK Research divisions

    GfK’s innovation arm, which incorporates research in car clinics, VR technology, user experience research, design and consulting, will also be taken over by Ipsos.

  • ABPI explores the future of medicines ABPI explores the future of medicines

    Predicts inhalable nanobots and 3D printed medicine patches. The Association of the British Pharmaceutical Industry (ABPI) has launched a new virtual reality (VR) experience, allowing users to explore futuristic treatments and ... industry and INITION

  • GSK and Novartis lead at PM Society Digital Awards GSK and Novartis lead at PM Society Digital Awards

    HCP education and support. VR simulation training experience by The Health Hive Group. ... VR simulation training experience by The Health Hive Group Ltd. Innovation: Novel Thinking.

  • McCann Health cleans up at 2017 Lions Health Awards McCann Health cleans up at 2017 Lions Health Awards

    Area 23 and Oglivy also picked up gold trophies for their Trafficking Exam and VR Vaccine campaigns, respectively.

  • Top ten tech trends Top ten tech trends

    2. Virtual and alternative reality. Alongside AI, we predict that VR will be the main player over the next decade. ... Alongside AI, we predict that VR will be the main player over the next decade.

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Latest Intelligence

  • Pharma conferences – will a hybrid version become the standard in 2021 and beyond? Pharma conferences – will a hybrid version become the standard in 2021 and beyond?

    needs. 4. Technology: In five to six years virtual reality could well transform the conference experience with widely available, affordable virtual reality (VR) glasses providing an experience only prohibitively expensive, bulky ... Virtual reality is

  • Facing up to virtual reality Facing up to virtual reality

    the idea that they’ll spend their lunch break in a virtual booth exploring a VR experience created by pharma med ed seems highly unlikely.

  • Right intervention, right tool

    It can often be the case that a client will come to us with the solution (‘I want VR’) and the learning need hasn’t even been discussed. ... Is VR the best solution – the right tool for the job – or can we achieve the same goals and better

  • How Augmented reality is disrupting healthcare How Augmented reality is disrupting healthcare

    Virtual reality (VR) and AR solutions are revolutionising the way large and complex B2B products are marketed and sold,” noted Forrester.

  • Keeping it real Keeping it real

    The resurgence of VR/AR. Fast-forward to today and technology is catching up. ... Walk a mile in their shoes: We have already designed VR/AR experiences that mimic the patient experience.

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Latest from PMHub

  • certain health certain health

    Award winning creativity combines with cutting edge digital – VIE, VR, AR to reach your audiences effectively.

  • 2020 - a year to remember or forget?

    We have seen much more traction in tech solutions for everything from VR learning environments for medical training to Chatbot and AI virtual assistants. ... But while a phone costs the same as a VR headset – accessibility and desire will soon ensure

  • Therapeutic VR for Managing Pain & Improving Patient Outcomes

    Ramsay Brown, CEO and Founder of  Quol,  delves into several different HealthTech topics, including the concept of VR therapeutics and the importance of incorporating behavioral science and neuroscience into VR solutions,

  • Medical Modeling in Virtual Reality

    Justin Sutherland, Co-founder and President of  Realize Medical,  delves into a range of topics around virtual reality (VR) and three-dimensional modeling, including the roles of VR in medical education, ... We also discuss the barriers to widespread

  • Madmicrobe Studios - Medical Animation Madmicrobe Studios - Medical Animation

    MEDICAL VR, AR &INTERACTIVE. VR technology allows your audience to explore cellular landscapes, manipulate molecules, or conduct a medical procedure.

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