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WE Communications

This page shows the latest WE Communications news and features for those working in and with pharma, biotech and healthcare.

Transparency and accountability: tackling opacity and blame head-on

In most European countries, we have codes of conduct for pharma communications derived from ethical principles. ... This is how we’ve embraced the consumer-empowered brave new world of healthcare communications, and we call it Helpful Change.

Latest news

  • KYNE bolsters digital offering KYNE bolsters digital offering

    Speciality health communications agency KYNE is boosting its digital offering with the help of AI-focused group Medit. ... Combining Medit’s innovative technology with KYNE’s strategic communications efforts will further strengthen solutions we offer

  • Spirit Health Group offers new market access consultancy service Spirit Health Group offers new market access consultancy service

    Spirit Access will combine Pathway Communications’knowledge of the pharmaceutical and medical technology market with Spirit Healthcare’s resources and expertise in delivering healthcare services to the NHS. ... Heading up the new offering as managing

  • Notch Communications wins CPI account Notch Communications wins CPI account

    Notch Communications wins CPI account. Agency aims to make CPI a ‘household name’. ... Commenting on the new contract, Matthew Herbert, marketing and communications manager at CPI, said: “By working with Notch Communications we are able to promote

  • WE Communications wins BenevolentAI account WE Communications wins BenevolentAI account

    WE Communications wins BenevolentAI account. It will be tasked with raising the artificial intelligence firm's profile. ... WE Communications UK has been appointed by BenevolentAI to bolster its integrated communications and marketing efforts.

  • Flexible working tops benefits comms agencies offer

    and delivering attractive benefits, including embracing flexible working, which can help maximise the potential pool of communications professionals.”. ... This is all so important at a time when we need to be attracting new talent into healthcare

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Latest Intelligence

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    The modes we communicate through have changed – we’re now increasingly using platforms where there was once reticence, fear and caution, ”says Sinead Murphy, Creative Director, Syneos Health Communications. ... We do lots of work around language

  • Is flexible working the future?

    Wiles, the founder and former joint CEO of Virgo Health, who is set to celebrate the first anniversary of the Collective in June, says: “We are proof that the communications industry ... According to Wiles, the virtual communications model is an

  • Open minds for open innovation Open minds for open innovation

    And a couple of years ago, Novartis and the COPD Foundation’s crowd-shaped project won Communique’s Innovation in Healthcare Communications Award! ... Well maybe yes, but only if we do it right. Just like clinical trials or patient support programmes,

  • Is connecting internal and external the next critical step for integrated communications? Is connecting internal and external the next critical step for integrated communications?

    However, is there another dimension to integrated communications that we should also be focusing on in equal measure - integrating internal communications with external communications strategies? ... We often argue that a company’s brand ‘must live

  • The true potential of mobile health tech The true potential of mobile health tech

    we can influence their health-related quality of life at a population level.”. ... it then we will fail or end up with a particular subset of patients.

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Latest appointments

  • Trio of senior hires joins Syneos Health Trio of senior hires joins Syneos Health

    Syneos Health Communications has bolstered its European leadership team with the addition of three senior appointments. ... Commenting on the appointments, Julie Adrian, president of Syneos Health Communications Europe, said: “We’re thrilled to have

  • Ashfield appoints former Havas Health CEO Ashfield appoints former Havas Health CEO

    Burcin brings global healthcare communications agency experience to Ashfield, having spent 18 years working at Havas Health, with eight of those years serving as its global chief executive officer. ... Doug brings vast healthcare technology, digital,

  • WE UK appoints Catherine Devaney as head of health WE UK appoints Catherine Devaney as head of health

    WE UK appoints Catherine Devaney as head of health. She joins the digital and comms agency from Red Door Unlimited. ... Her new role will see her build on WE ’s health communications capabilities while growing the client base across pharma, med-tech

  • WA Health appoints two new account directors WA Health appoints two new account directors

    Specialist healthcare arm of WA Communications, WA Health, has appointed two account directors to further strengthen its growing health practice. ... Jenny Ousbey, head of health, WA Health, said: “I am absolutely delighted to welcome Stan and Peter to

  • BioStrata strengthens team with two new hires BioStrata strengthens team with two new hires

    Her career experience has seen her take up roles with Axon Communications and Virgo Health. ... By adding additional digital and communications expertise, we are building upon our ability to create content that resonates with scientists, clinicians, and

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Latest from PMHub

  • PEGASUS SCOOPS TWO AWARDS AT COMMUNIQUÉ 2018 FOR ITS ‘SMALL TALK SAVES LIVES’ CAMPAIGN

    We have never seen one of our campaigns receive so much traction,” said Laura Morris, Senior Digital Communications Officer at Samaritans. “ ... And as part of Ashfield Healthcare Communications, we have a global footprint across 21 countries and

  • GK

    GK. GK is award-winning independent communications agency specialising in delivering impactful strategies for clients across the healthcare market. ... GK thinks differently. Employing cutting-edge digital technologies, combined with experienced

  • Time to snap up the opportunities

    Time to snap up the opportunities. Is there a place for Snapchat in health communications? ... When thinking about health communications, selfie-generating messenger app Snapchat is perhaps not the first channel to spring to mind.

  • Understanding personas for healthcare

    We do customer segmentation to identify and summarise groups of potential (or existing) customers, focusing on what drives their behaviour. ... In pharma, we tend to develop physician segments based on their attitudes and prescribing behaviours, and also

  • Gill Adair announced as Global Head of Talent Acquisition

    These are exciting times for Ashfield Healthcare Communications as we look towards future growth. ... We’ re focused on ensuring we’ re the employer of choice, that every candidate who comes into contact with us has a positive experience from their

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