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WE Communications

This page shows the latest WE Communications news and features for those working in and with pharma, biotech and healthcare.

The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel

The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel

Moving forward, we need to apply that omnichannel thinking to medical affairs communications strategy.”. ... They should set the narrative. However, as an industry, we struggle with the blurred line between patients and health consumers – and that

Latest news

  • Mental well-being is for life, not just awareness week Mental well-being is for life, not just awareness week

    We can consider these questions regularly as a personal mental wellness temperature check. ... We are therefore collaborating with other key associations, such as the CIPR and PRCA to undertake a survey to take the temperature of mental well-being in

  • The key to unlocking inclusivity is continual learning The key to unlocking inclusivity is continual learning

    While this fear is understandable, we must all lean into our discomfort because this is where learning and growth happens. ... That’s why we have established company-wide communications channels where colleagues can share advice, articles and resources,

  • Sense of belonging Sense of belonging

    Even in healthcare communications, which we would consider a very worthy sector, the way companies treat their employees, how they do business and their societal impact, can vary significantly. ... Mike Dixon is CEO of the Healthcare Communications

  • FDA priority review granted for BeiGene’s Brukinsa for marginal zone lymphoma FDA priority review granted for BeiGene’s Brukinsa for marginal zone lymphoma

    We look forward to continuing our communications with the FDA in the coming months as we work on advancing the broad global development programme for our potentially best-in-class BTK

  • Q&A: Amar Urhekar Q&A: Amar Urhekar

    That’s the responsibility we have as healthcare comms professionals and I take that very seriously. ... I have great ambitions for where we can take healthcare communications and its impact on humanity.

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The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
Chris Ross conducts a literary-inspired review of pharma’s pursuit of communications excellence...
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