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WE Communications

This page shows the latest WE Communications news and features for those working in and with pharma, biotech and healthcare.

Virgo Health targets influencer marketing

Virgo Health targets influencer marketing

Virgo Health targets influencer marketing. Holds an event to help healthcare tap into innovative communications. ... We brought together a panel of experts to share their advice and experiences with representatives across brand and communications teams

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Latest Intelligence

  • Five things you didn't realise you already know about influencer marketing Five things you didn't realise you already know about influencer marketing

    As marketers and communications experts, we’re used to building relationships in the industry. ... From befriending journalists to speaking with healthcare professionals (HCPs) and connecting with patients, we adapt our communication to different

  • Nudge-nudge, think-think Nudge-nudge, think-think

    So how do we exploit it? Here are five nudges to shape your thinking. ... In many programmes that purpose isn’t always evident. It’s only by establishing clear goals that we can demonstrate the value of communications in changing behaviours.”.

  • AI UK – one year on AI UK – one year on

    By Duncan Arbour, SVP Innovation, Syneos Health Communications Europe. In autumn last year, we started researching our research paper Artificial Intelligence for Authentic Engagement, informed by a survey of over 1, ... More than ever, then, it seems

  • A little less conversation

    Be that a digital tool, a communications programme, a support initiative – we have to put it on the table and ask our patient audience if it’s good enough. ... So what do we do? We harness the power of patient insight and patient involvement to

  • How pharma can unlock the potential of influencer marketing How pharma can unlock the potential of influencer marketing

    obvious when we see that this strategy is working very well for so many brands and businesses. ... While initially it should be generated by the influencer, it’s up to the communications lead to be the gatekeeper.

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Latest appointments

  • Ashfield, Health Unlimited and Ashley Communications adds to their teams Ashfield, Health Unlimited and Ashley Communications adds to their teams

    Ashfield, Health Unlimited and Ashley Communications adds to their teams. The latest med comms movers. ... Commenting on the appointment, Chrissie Ashley, Founder and Chairman of Ashley Communications said, “We are delighted to welcome Cath to the

  • Trio of senior hires joins Syneos Health Trio of senior hires joins Syneos Health

    Syneos Health Communications has bolstered its European leadership team with the addition of three senior appointments. ... Commenting on the appointments, Julie Adrian, president of Syneos Health Communications Europe, said: “We’re thrilled to have

  • Ashfield appoints former Havas Health CEO Ashfield appoints former Havas Health CEO

    Burcin brings global healthcare communications agency experience to Ashfield, having spent 18 years working at Havas Health, with eight of those years serving as its global chief executive officer. ... Doug brings vast healthcare technology, digital,

  • WE UK appoints Catherine Devaney as head of health WE UK appoints Catherine Devaney as head of health

    WE UK appoints Catherine Devaney as head of health. She joins the digital and comms agency from Red Door Unlimited. ... Her new role will see her build on WE ’s health communications capabilities while growing the client base across pharma, med-tech

  • WA Health appoints two new account directors WA Health appoints two new account directors

    Specialist healthcare arm of WA Communications, WA Health, has appointed two account directors to further strengthen its growing health practice. ... Jenny Ousbey, head of health, WA Health, said: “I am absolutely delighted to welcome Stan and Peter to

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Latest from PMHub

  • GK

    GK. GK is award-winning independent communications agency specialising in delivering impactful strategies for clients across the healthcare market. ... GK thinks differently. Employing cutting-edge digital technologies, combined with experienced

  • Time to snap up the opportunities

    Time to snap up the opportunities. Is there a place for Snapchat in health communications? ... When thinking about health communications, selfie-generating messenger app Snapchat is perhaps not the first channel to spring to mind.

  • Understanding personas for healthcare

    We do customer segmentation to identify and summarise groups of potential (or existing) customers, focusing on what drives their behaviour. ... In pharma, we tend to develop physician segments based on their attitudes and prescribing behaviours, and also

  • Gill Adair announced as Global Head of Talent Acquisition

    These are exciting times for Ashfield Healthcare Communications as we look towards future growth. ... We’ re focused on ensuring we’ re the employer of choice, that every candidate who comes into contact with us has a positive experience from their

  • Conversis releases new report: The importance of understanding language and culture when managing an international crisis

    Garry Muddyman, CEO of Conversis said‘ The digital age has fundamentally changed the way communications professionals have to manage crisis communications and we hope this report gives the first insight into ... We simply do not invest enough time,

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