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How technology is driving new trends in patient engagement

How technology is driving new trends in patient engagement

Pharma insight on digital marketing, social media, mobile apps, online video, websites and interactive healthcare tools.

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  • Understanding the patient journey Understanding the patient journey

    perhaps they have heard reviews from friends. They might then start to research their flight options using an app or website, before booking online or over the phone. ... Then there is the day before travelling – how easy is it to check in in advance,

  • AI is transforming pharma R&D – now it can transform pharma marketing AI is transforming pharma R&D – now it can transform pharma marketing

    Early successes. In 2018 Teva created Braltusbot, a chatbot for HCPs on their UK Braltus website. ... This allows HCPs to converse with the chatbot without leaving the website they’re on.

  • Innovation and digital health comms recognised at Communiqué Awards Innovation and digital health comms recognised at Communiqué Awards

    That is where the 4D lift concept was born and the results were fantastic, with 1500 healthcare professionals taking a ride, 5000+ visits to the campaign website during the three days, ... bloggers. The 24youhavethepower website. BCW applied a unique

  • What pharma marketers can learn from Disney

    A typical example of crosschannel marketing is running an integrated campaign that involves using email and social media channels to reach your target audience and drive it to a website via ... It has a stunning mobile-responsive website where users can

  • Measures for measures Measures for measures

    Are we satisfied if our website gets more hits than anyone else?

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Latest from PMHub

  • Changing healthcare, one film at a time

    Successfully marrying educational content with an entertaining format can help to truly maximise audience engagement. Entertaining an audience often isn’t the primary remit for educational healthcare campaigns. However, it is well proven that

  • Wilmington Healthcare appoints new consultants

    Healthcare intelligence provider Wilmington Healthcare, which incorporates HSJ, Interactive Medica and OnMedica, has expanded its team with the appointment of two new senior consultants - Roger Tomlins and Sarah Shield. Wilmington Healthcare

  • Spotlight interview: 15 minutes on PR in pharma

    Vicky Bramham, Managing Director, OPEN Health takes 15 minutes to answer some key questions on PR discipline. 1. WHAT DOES GOOD PR LOOK LIKE AT PRESENT? For me, good PR has always been about strong relationships, great content and powerful

  • eyeforpharma Marketing and Customer Innovation Europe

    By Richard Springham. Sitting with a cold beer reviewing this year’s eyeforpharma Marketing and Customer Innovation Europe, Four Health’s Head of Digital, Rod Folland, summed up the two days perfectly… “Not many answers, but a whole lot of

  • What is changing in cardiovascular disease care?

    Paul Midgley, of Wilmington Healthcare, explores the NHS Long-term Plan’s strategy for tackling cardiovascular disease and what it means for pharma. Introduction. Cardiovascular disease (CVD), which covers a wide range of conditions, such as

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Life Healthcare Communications

Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...

Latest intelligence

Theodora Harold
A snapshot of Crescendo Biologics
PME talks to CEO Theodora Harold...
eyeforpharma Marketing and Customer Innovation Europe
By Richard Springham...
US Drug pricing
The Golden Goose
Why it’s so hard for the US to curb runaway drug prices...

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