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White Space

This page shows the latest White Space news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

Globally, KOL webinars and social media continue to dominate as the most preferred channels in both called-on and white-space marketing. ... What’s interesting to note is that third-party websites and online journals in the US and tele-detailing in

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  • A market-adapted agile approach to launch excellence A market-adapted agile approach to launch excellence

    relevance. 2. Less white space product differentiation. In crowded disease areas where compounds may show only incremental benefit, payers often make cross-product comparisons, differentiating and restricting treatment access.

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COVID-19 Updates and Daily News

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KVA Digital

KVA is an award winning full-service digital communications & brand experience agency. Our healthcare expertise blends creative ‘outside-the-box’ thinking with...

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Health literacy in the time of COVID-19
In a time when much of the media’s focus is on the ongoing COVID-19 pandemic and the differences in vaccination rates between various regions, countries, and socioeconomic groups, improving health...
Rare thoughts & outcomes - navigating pathways to better outcomes in rare
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How to pick the perfect training program for your healthcare professionals
You know your team needs training. But not all training providers and programs are created equal. Last week, we shared the benefits of working with specialist learning and development (L&D)...