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White Space

This page shows the latest White Space news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

Globally, KOL webinars and social media continue to dominate as the most preferred channels in both called-on and white-space marketing. ... What’s interesting to note is that third-party websites and online journals in the US and tele-detailing in

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  • A market-adapted agile approach to launch excellence A market-adapted agile approach to launch excellence

    relevance. 2. Less white space product differentiation. In crowded disease areas where compounds may show only incremental benefit, payers often make cross-product comparisons, differentiating and restricting treatment access.

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PMEA Awards 2020

COVID-19 Updates and Daily News

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Videum Health

Videum Health is a premium video platform that offers brands innovative engagement strategies to reach targeted healthcare audiences on a...

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Virtual congresses: video thrilled the cardio tsar
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