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White Space

This page shows the latest White Space news and features for those working in and with pharma, biotech and healthcare.

The digital shift in pharma marketing

The digital shift in pharma marketing

Globally, KOL webinars and social media continue to dominate as the most preferred channels in both called-on and white-space marketing. ... What’s interesting to note is that third-party websites and online journals in the US and tele-detailing in

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  • A market-adapted agile approach to launch excellence A market-adapted agile approach to launch excellence

    relevance. 2. Less white space product differentiation. In crowded disease areas where compounds may show only incremental benefit, payers often make cross-product comparisons, differentiating and restricting treatment access.

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COVID-19 Updates and Daily News

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Wilmington Healthcare

A heritage to envy Wilmington Healthcare brings together the data intelligence specialisms of Binley’s, NHiS, Wellards and HSJ to create...

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Switzerland
Switzerland: a life sciences hub
Switzerland has a rich diversity of pharma and biotech companies that sustain activity and help maintain its reputation as a highly innovative country...
Responding to dynamic shifts in value communications
OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies....
Doing what we can and having fun doing it: our fundraising month
Charities are facing a number of challenges just to stay afloat amidst the current COVID-19 pandemic. Fundraisers are being cancelled and public donations are not as abundant as they have...

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