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WHO

This page shows the latest WHO news and features for those working in and with pharma, biotech and healthcare.

UniQure skyrockets on haemophilia B gene therapy data

UniQure skyrockets on haemophilia B gene therapy data

It recently recruited the first patient for that study. HOPE-B will recruit around 50 adults with moderately severe or severe haemophilia B who will receive a single dose of

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    Furthermore, it is the patient who ultimately determines if a medication is taken – a critical consideration given that compliance and adherence remain among the greatest challenges (and opportunities) in effective disease ... need to change to make

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    Based on literature, education will help to maintain high adherence. Patients who received education were 96% adherent at six months; with no education, adherence was 58.5% at six months.

  • Five things you didn't realise you already know about influencer marketing Five things you didn't realise you already know about influencer marketing

    Takeout tip – by working closely with influencers who genuinely value the brand and by building strong rapport, you can ensure value exchange for both influencer and brand. ... Takeout tip – thorough research into the audience you need to target and

  • Nudge-nudge, think-think Nudge-nudge, think-think

    A good example of this is international work to support diabetes patients who recognise Ramadan and want to fast during the Holy Month. ... Ultimately, the programme has succeeded because it has been built by – and for – the people who need it, and

  • Quality in Care Diabetes 2018: the best in innovative diabetes care Quality in Care Diabetes 2018: the best in innovative diabetes care

    The winner was Dr Paru King, who was awarded the accolade for her exceptional work in improving diabetes care. ... The most heartfelt category of the evening was undoubtedly The People’s Award, which was presented to Beth Baldwin, who lost her son at

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