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women

This page shows the latest women news and features for those working in and with pharma, biotech and healthcare.

Bayer bulks up in women’s health again with non-hormonal contraceptive deal

Bayer bulks up in women’s health again with non-hormonal contraceptive deal

In a ‘post-coital’ clinical study it was shown to completely immobilise and block sperm, even though the women enrolled were using no other form of contraceptive. ... If approved, Ovaprene would be a first-in-category therapy for women seeking a

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  • Can marketing change the world? Can marketing change the world?

    What we ended up doing was actually building a partnership with YouTube to help our creators natively publish their videos to YouTube, Facebook, LinkedIn and Twitter,” she told Forbes Women’s

  • Entrepreneurial Winning Women Entrepreneurial Winning Women

    An executive education programme that supports women founders who have built profitable small companies. ... One of the women shortlisted for the programme is the managing director of Uptake Strategies, Stephanie Hall.

  • Leading AstraZeneca’s return to growth in Europe Leading AstraZeneca’s return to growth in Europe

    New emphasis is now being put on diversity in teams, including efforts to ensure women with leadership potential are identified and nurtured. ... So what will it take for the next generation of women to follow in her footsteps and take their fair share

  • AI’s role in pharma marketing AI’s role in pharma marketing

    Our client had a compelling message to share about treatment options for its women’s health therapy, yet had limited visibility into the HCP population for whom this message would be ... The natural question was: ‘Which HCPs have an interest in

  • The evolution of real-world studies The evolution of real-world studies

    Pfizer brought Ibrance to market using data from randomised controlled trials (RCTs) in women, before supplementing that evidence with real- world data (RWD) in men to expand the label.

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Bedrock Healthcare Communications is a privately owned, award winning communications agency that creates and delivers highly effective, insight driven medical...

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