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The Directory of Advertising, Branding, Creative and Digital Agencies in Healthcare

The strengths you associate with ‘The Directory’ are here under the PMLiVE umbrella. Read exclusive, Directory editorial with our straight-talking Ad Lib review pieces, Euro’vision intelligence, Thought Leaders and Smart Thinking blogs, and the news that is relevant to you.

The Directory gives you a perspective on what some of the brightest brains in advertising, branding, creative and digital are thinking and, crucially, doing. Subscribe to The Directory Fortnightly Review Alert on your registration details – so you don’t miss the latest online content.

For the current edition, scroll down to view it digitally and download the app to refer to the latest DPS profiles on the network and independent agencies wherever you are. You can also order a print copy.

From: Ad Lib

Dig deep: turning emotion into action

Life's Reg Manser gives his take on three recent disease awareness campaigns for charities

From: Smart Thinking

Media planning on a global scale

global scale atomThink international when combining the most appropriate media vehicles and formats for marketing efforts

From: Euro'vision

EFPIA: The patient is at the heart of what we do

EPFIA European Federation Pharmaceutical Industries Associations Richard BergstromAnd we are at the heart of economic growth, says Richard Bergström

From: Smart Thinking

Don't forget email in your marketing strategy

email efficiencyCould it be the most underrated marketing channel in pharma?

The Directory - Volume 44

The October 2014 to March 2015 edition of The Directory of Advertising, Branding, Creative and Digital Agencies in Healthcare is out now in both its print and digital editions.

And why not get The Directory App straight to your iPhone and iPad

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Waggener Edstrom

Waggener Edstrom’s global and European healthcare hub is based in London, and works with experienced teams across the globe; teams...

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Free White Paper: Customer Experience for Pharma
To learn why an effective customer experience strategy is vital for pharma, download our white paper “Customer experience for pharma” to learn more....
How ethical is your brand plan? Introducing the hEQ.
Assess your brand plan’s Healthcare Ethics Quotient and see how these questions can give your brand plan a new perspective and engage your internal teams and external customers....
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Why e-detailing must give options to healthcare professionals
We know, we know. You want to talk about your treatment right away, but this really is an essential step that will make your e-detailing even more credible....