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The Directory of Advertising, Branding, Creative and Digital Agencies in Healthcare

The strengths you associate with ‘The Directory’ are here under the PMLiVE umbrella. Read exclusive, Directory editorial with our straight-talking Ad Lib review pieces, Euro’vision intelligence, Thought Leaders and Smart Thinking blogs, and the news that is relevant to you.

The Directory gives you a perspective on what some of the brightest brains in advertising, branding, creative and digital are thinking and, crucially, doing. Subscribe to The Directory Fortnightly Review Alert on your registration details – so you don’t miss the latest online content.

For the current edition, scroll down to view it digitally and download the app to refer to the latest DPS profiles on the network and independent agencies wherever you are. You can also order a print copy.

From: Ad Lib

Dig deep: turning emotion into action

Life's Reg Manser gives his take on three recent disease awareness campaigns for charities

From: Smart Thinking

Access - the only thing that matters

Our job, at its very core, is to get our medicines into the hands of patients

From: Euro'vision

EFPIA: The patient is at the heart of what we do

EPFIA European Federation Pharmaceutical Industries Associations Richard BergstromAnd we are at the heart of economic growth, says Richard Bergström

From: Smart Thinking

Start me up: The virtue of patience

New med comms agencyRegardless of an agency's size, the hardest lesson to learn is that of being patient

The Directory - Volume 44

The October 2014 to March 2015 edition of The Directory of Advertising, Branding, Creative and Digital Agencies in Healthcare is out now in both its print and digital editions.

And why not get The Directory App straight to your iPhone and iPad

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Pegasus

At Pegasus, we specialise in helping deliver healthy messages through integrated communication programmes. In fact, inspiring healthy decisions is all...

Latest intelligence

Rise of generics will curb France’s pharma growth
Generics are set to take a serious bite out of the market as a cash-strapped government pushes for cost controls...
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How to account for different motivations in closed loop marketing
While your CLM technology might be brand new, the communications strategy behind should be tried and tested. In fact one of the earliest exponents of rhetoric, Aristotle, can still inform...
Framing, provocation, and truth
It all depends on how you ask the question…...

Infographics