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In Brett O’Connor and Matthew Macland’s view, campaigns are all too often about a gentle putt. Find out why they believe two campaigns fell short
How does healthcare advertising's repute fare in online open forums?
Why Turkey’s pharma marketers currently feel they are taking a bit of a gamble going over to digital
The April-September 2013 edition of The Directory of Advertising, Branding, Creative and Digital Agencies in Healthcare has new features, updated, alphabetical profiles of leading agencies, and updated indexes telling you who is where and what they are working on in terms of products, clients/campaigns.
And why not get The Directory App straight to your iPhone and iPad
CMC US is the leading agency for integrated medical communications: we meet the needs of healthcare clients and providers through ...