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US health reforms

white house

Is the stage set for price controls in the US?

Uniting around a common goal

Diane WassThe importance of the multidiscipline team

Beacons for genuinely patient-centric marketing

Stefi Rucci 1How pharma marketing can respond to patient-centricity

Integration - beyond the buzzword

Fiona TavnerWhat it should be and how it can work in practice

Toward an outcome

Eric de regnaucourtDisrupting the product-centred development cycle

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Wordbird

Wordbird is a healthcare communications agency with creative, compelling copy at its heart....

Latest intelligence

How to create a multi-channel marketing strategy and plan
You know what it is and why you need one, now find out how to create a successful pharma multi-channel marketing strategy and plan...
Biosimilars: Getting the flock to market
The biosimilars field is about to become very crowded. Here are some Life tips on how to stand out from the herd...
Creative effectiveness: how to achieve tangible results
Chris Field, Director and Head of Creative Services at Blue Latitude Health, reveals what it takes to create winning creative campaigns that achieve results in the Pharma market....

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