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Uniting around a common goal
The importance of the multidiscipline team
Beacons for genuinely patient-centric marketing
How pharma marketing can respond to patient-centricity
Integration - beyond the buzzword
What it should be and how it can work in practice
Toward an outcome
Disrupting the product-centred development cycle
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Righting pharma’s reputational wrongsAddressing the issues of transparency in pharma
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Ditch the data?Looking beyond the data
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Has mollycoddling created a generation lacking in resilience?Why some people crumble at what others see as a minor challenge
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Ditch the stereotypesChanging behaviour on stereotypes
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Not dying of ignorance - 30 years onBehavioural changes with HIV and AIDS
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Don’t sweat the small stuffAchieving sustainable resilience
Featured jobs
- Account Manager – Healthcare Advertising
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Salary TBC
- Director of Rare Diseases, Healthcare Agency, London
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Excellent Package
- Principal Medical Writer, Medical Education Agency
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£46, 000 – £56, 000 benefits
- Director of Scientific and Editorial Services
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Great salary and benefits - Circa 100K
- Account Executive - Pharma and Life Sciences Brighton or Maccles...
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Competitive Salary
- Freelance Medical Copywriter, Healthcare Advertising Agency
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according to skills and experience
- Account Manager, Medical Communications
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£30, 000-£40, 000
- Group Account Director, Healthcare Advertising/ Brand Comms, Lon...
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Substantiel Package
- JAM – Med Comms – Independent Agency
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Salary TBC
- Account Director, Medical Communications
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C£50 – 65, 000 benefits and bonus
- Senior Account Manager/ Account Director – Pharma and Life Scien...
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Competitive Salary
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Wordbird
Wordbird is a healthcare communications agency with creative, compelling copy at its heart....
Latest intelligence
- How to create a multi-channel marketing strategy and plan
- You know what it is and why you need one, now find out how to create a successful pharma multi-channel marketing strategy and plan...
- Biosimilars: Getting the flock to market
- The biosimilars field is about to become very crowded. Here are some Life tips on how to stand out from the herd...
- Creative effectiveness: how to achieve tangible results
- Chris Field, Director and Head of Creative Services at Blue Latitude Health, reveals what it takes to create winning creative campaigns that achieve results in the Pharma market....
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