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The bulk of pharma digital spend fails to alter industry’s greenhorn status

Gaurav KapoorIndegene’s Digital Maturity study reveals huge gaps in KPIs

Marketing excellence starts with benchmarking

Ed_CorbettUncovering marketing strengths and weaknesses

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Solaris Health

The beauty of detail: an effective, compelling medical communications campaign requires each component to be carefully planned, expertly crafted and...

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Products come and go, but a pharma company’s most valuable, durable asset is its reputation, writes Duncan Mackenzie-Reid and Simon Grist
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Blue Latitude Health speaks to Johan Christiaanse, Marketing Director at BGI, to find out how the medical profession can overcome one of the major barriers to precision medicine – big...