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Three questions that should anchor your brand strategy
Ensuring the organisation is focused on pursuing the most attractive commercial opportunities
Three steps forward, four steps back
How to ensure digital content achieves the right dialogue
Bringing life to precision medicine
Harnessing the power of patient-derived organoids
Changing healthcare communications
Replacing anxiety with confidence, mediocrity with purpose
Launch trends 2019
Thunicia Moodley from Syneos Health talks trends
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Launch excellence: beyond the six-month mantraWhile the first six months are important, the prior 36 months are even more so.
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Relearning launch: Four key dynamics for pharma launches in 2019Syneos Health examines some of the key trends shaping industry launches in 2019 and beyond
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Launch like a PRO: the art and science of successful entry to market‘The set-up and support of the launch team requires at least as much attention as the important launch strategies and initiatives, with structure, processes and culture all requiring careful thought’
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Leicester NHS Trust’s staff intranet is integral to HCPs’ working day
Caroline Hastie, Operations Director of Fendix, takes a look at a typical NHS staff intranet and why it offers valuable engagement opportunities for pharma
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Diagnosed AnywhereWhat’s wrong? Increasingly, technology-driven tools have the answer
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Digital applications are transforming the market access landscapeOptimising product value through digital technology
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