Why marketers should be creating engaging content in the B2B healthcare sector
Creating a coherent strategy to bridge the divide between digital and other elements of the marketing mix.
Despite a slow uptake of RWE, there is an increasing trend in the use of healthcare system data to inform clinical practice
MAPs represent a unique opportunity to gather evidence from a cohort of patients receiving the same treatment, across multiple countries prospectively before launch
Shire’s Sebastian Stachowiak on dealing with change and working for a fit-for-purpose orphan drug environment
The resulting cognitive dissonance from these events is making a lot of people feel very uncomfortable, but has the world really changed?