Payer focus in the personalised world of oncology and orphan diseases

Personalised medicine is transforming disease understanding and many traditional diagnoses may be fundamentally revised based on the new scientific understanding

Achieving an aligned business intelligence capability - fact or fiction?

International business intelligence solutions underpinned by global or regional enterprise data warehouses are failing with millions of dollars wasted

Interview: Peter Meeus, Novo Nordisk

The managing director of Novo Nordisk UK discusses how education and new partnerships are helping fight the battle against the country’s worsening diabetes crisis

Charting a sea change in medical education

The medical education landscape has changed significantly over recent years. There are many reasons for this sea change, but two stand out...

The evolving landscape of medical education

With new stakeholders, multimedia channels and budget constraints, medical education is changing fast

Interview: Pierre Chancel, Sanofi Diabetes

The head of Sanofi Diabetes shares the company’s strategy to keep pace with the race against this ‘hidden disease’
Customer experience for pharma companies

Exceptional customer experience gives pharma companies the chance to differentiate themselves from competitors radically
The future of market access through a communications lens

Communications will play a pivotal role in helping pharma to define the value agenda
Pharma–payer partnerships – rhetoric or reality?

Pharma needs to embrace value-add initiatives in order to forge successful partnerships with payers
Interview: Steve Bates, BIA

The CEO of the BioIndustry Association discusses the state of UK biotech, its shared ecosystem with pharma and the funding challenges biotech faces
Evidence: The unmet need

Only through change can the pharma industry align its products with the unmet needs of payers

Senior Brand Manager - Harlow: Competitive
Sales Manager - Media Publishing – Cheshire: 25,000 to 35,000 per annum
UK Marketing Director: 80,000 to 100,000 per annum
Group Account Director –Healthcare Advertising: Neg

Knowledge is key to online sales and marketing success: But objectives should be built on the findings of research, says social media and multi-channel marketing expert Sven Awege ...
Clinical trial regulation in Mexico: Regulatory improvements make Mexico an appealing destination for clinical trials outsourcing...
How can pharma deliver returns on increased digital investment?: Independent online professional networks work best as part of a multi-channel campaign ...