Personalised medicine is transforming disease understanding and many traditional diagnoses may be fundamentally revised based on the new scientific understanding
International business intelligence solutions underpinned by global or regional enterprise data warehouses are failing with millions of dollars wasted
The managing director of Novo Nordisk UK discusses how education and new partnerships are helping fight the battle against the country’s worsening diabetes crisis
The medical education landscape has changed significantly over recent years. There are many reasons for this sea change, but two stand out...
With new stakeholders, multimedia channels and budget constraints, medical education is changing fast
Interview: Pierre Chancel, Sanofi DiabetesThe head of Sanofi Diabetes shares the company’s strategy to keep pace with the race against this ‘hidden disease’
Customer experience for pharma companiesExceptional customer experience gives pharma companies the chance to differentiate themselves from competitors radically
The future of market access through a communications lensCommunications will play a pivotal role in helping pharma to define the value agenda
Pharma–payer partnerships – rhetoric or reality?Pharma needs to embrace value-add initiatives in order to forge successful partnerships with payers
Interview: Steve Bates, BIAThe CEO of the BioIndustry Association discusses the state of UK biotech, its shared ecosystem with pharma and the funding challenges biotech faces
Evidence: The unmet needOnly through change can the pharma industry align its products with the unmet needs of payers
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