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How my grandmother prompted a crisis of creativity in healthcare advertising
By Amy Johnson
Not waving but drowning – reflections on data curation in the age of information overload
By Brian Parsons
The human connection: how to achieve emotive creativity in pharma
By Ian Ray
Innovation in a digital context is not about technology – it’s about people
By Peter Henshaw
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Awards or not, what really matters is... can you make it mean something?By Jon Chapman and Paul Kinsella
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What Hemingway got right about patient communicationsBy Andrew Beardshall and Matt Hunt
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Shaping the organisation to enable intelligent, precision engagement By Simon Grime
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Time to tear down the wallpaper?By James Mayfield
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Every superhero has an origin story – what’s yours?By Blair Hesp
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‘It’s not about you, it’s about them’ – putting customer needs first in our communicationsBy Chris Finch
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Empowering Strategic Performance Ltd
OUR GOAL: To help clients Metamorph™ Science into Action that changes healthcare to improve the lives of patients. Empowering Strategic...
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