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Healthcare Heroes

David Hunt

The people behind the curtain

Taking a lean and careful approach

Kunwar_ShailubhaiKunwar Shailubhai on why biotech is a roller coaster and how Tiziana Life Sciences is pursuing its mission to tackle unmet needs

Re-awakening the emotion in healthcare communications

Firstlight_Grant_FisherHow the healthcare industry can use emotive storytelling to engage its audience

How can pharma better engage and empower patients who are socially disadvantaged?

Cat Barnett and Jo HewittKnowledge to the people! Power to the people!

'Nothing about us without us'

Meike WenzelWhy patient engagement is essential throughout the entire product life cycle

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Lucid Group Communications Limited

We are industry-leading thinkers when it comes to education. We use the latest academic thinking on the psychology of behaviour...

Latest intelligence

The new pharma marketing playbook
Learn about the 5 areas that must be in your pharma marketing playbook...
Pharma needs to evolve from customer-centricity to stakeholder-centricity
Customer-centricity and patient-centricity is no longer enough for pharma sales and marketing strategies as digital promises better customer experiences for all pharma stakeholders....
5 health behavioural factors to incorporate in your marketing
Achieve real health behaviour change by including these elements in your pharmaceutical marketing....

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