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The patient’s world is ‘messy’

Jane BarrettAnd therein lies the value for pharma

Focus on the fundamentals

HCA Healthcare Communications Association Mike DixonEffectively working in an increasingly regulated environment

Multichannel in pharma

Fonny SchenckGet ready for the perfect storm

Medical affairs

Ian GreenwayTaking centre stage in communication strategy

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Tools for the digital world
The next step for the pharma industry...
How Can We Make Payer Communications Really Sing?
With so many different influences at play in access decisions, how can we make sure we tap into what’s really driving payer decision-making. How do we go beyond the stated...
Harnessing the power of core elements to optimise market access
This article by John Spoors and Anton Abrahams focuses on optimising market access – the RJW and Solaris Health teams operate across all major markets, where the principles set out...