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Three steps forward, four steps back
How to ensure digital content achieves the right dialogue
How industry platforms can help transform outcomes-based contracting in healthcare
Could platforms unlock outcomes-based contracting at scale?
Insights from Cannes Lions Health Festival 2018
Key learnings and trends
How behavioural design is transforming the role and impact of life sciences in healthcare
Behavioural economics will become essential to the future success of life sciences companies
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How behavioural design is transforming the role and impact of life sciences in healthcareBehavioural economics will become essential to the future success of life sciences companies
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Immuno-oncology is fundamentally changing what value means, but how quickly can the pharma marketing, educational and service model change to reflect that?The next generation of relationship holders will offer highly personalised services
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What can pharma learn from the charity sector?Collaborating with the third sector could lead to better patient support
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How can pharma build bridges with HCPs online?Simon Grime, Director of Fendix, explains how pharma can reconnect with disillusioned doctors and other HCPs
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The Patient Journey
A roadmap for success
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Cancer in The Information Age: are we illuminated or inundated?Is cancer becoming too complicated, too interconnected, for human understanding alone?
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