More thought leadership healthcare articles

Time to get personal about adherence

Patients must be offered support strategies based on their individual adherence barriers

Reconciling patient empowerment and EU regulations

To achieve true patient-centricity, regulatoryframeworks must be aligned with the real-world

Preparing for growth in consumer healthcare

Merck’s Uta Kemmerich-Keil on the company’s consumer health ambitions

The balance of power in healthcare

Meeting patient needs and keeping pace with technological advances

Interview: David Haslam, NICE

The new chair of the UK’s NICE discusses navigating the stormy waters of health service reforms, collaborating with pharma and the introduction of VBP

Russia’s approach to health reform

Pharma needs to monitor trends in the reform agenda to develop optimal strategies

Interview: Cavan Redmond, WebMD

The new CEO of WebMD talks to PMLiVE about his move from Pfizer

NICE’s International Footprint

The UK-based HTA body is collaborating, and exporting its thinking, across Europe and beyond

The changing face of patient communications

Increasingly, individuals are self-managing their conditions. So with the role of advertising directed at the doctor forming only part of a patient’s personal journey where next for pharma?