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Three steps forward, four steps back
How to ensure digital content achieves the right dialogue
Is it time for a more integrated and human-centric approach to Medical Affairs leadership?
By Shairose Ebrahim
Lonely planet: why there is dwindling value in pharma travelling alone
To develop sustainable business models that establish value ‘beyond the pill’, collaboration is the best way forward
Accelerating diagnosis in rare disease
Biopharmaceutical companies can drive effective partnerships and improve outcomes for all stakeholders and patients in the area of rare disease.
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Accelerating innovationIpsen’s Alexandre Lebeaut on the French firm’s oncology plans, global focus and R&D approach
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Janssen’s quest to prevent diseases taking holdJohan van Hoof, general manager of Janssen Vaccines & Prevention, on 'recalibrating' public understanding of illness
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Opening up innovationPaul-Peter Tak on GlaxoSmithKline’s R&D strategy and the pivotal role of immunology
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Transformational technologyBig data, the cloud and the value of insights
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Can biosimilars live up to the hype?Carol Lynch, chair of the European Generic Medicines Association, wants new biosimilars therapies to become routine
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Coming to an understandingEphMRA’s Dr Thomas Hein on how market research in pharma has been changing
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Senior Medical Writer
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Digital communications agency empowering clients through their digital transformation journey. Whether through training, delivering solutions or devising digital strategies, we...
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