PMLiVE Top 40 Creative Healthcare Agencies

3

2020

McCann Health

AGENCY STATEMENT

McCann Health is the world’s #1 creatively-awarded and effective health network with 1900+ people all united by one vision: to help brands and businesses play a meaningful role for healthier lives. Combining science, strategy and creative we strive to deliver best-in-class services to our clients.

  • Agency description
  • At McCann Health we help brands and businesses play a meaningful role for healthier lives. Operating since 1996, the UK is a global hub for the McCann Health network with over 600 passionate, health-obsessed people, who dedicate 100% of their time to working with health/healthcare clients.

    We understand and love solving the problems that companies and brands are facing in today’s dynamic healthcare world – from changing sales models and crowded marketplaces, to digital transformation and empowered health consumers.

    It has made us the world’s #1 creatively-awarded and effective health network – with recent accolades including 2019 Cannes Lions Healthcare Network of the Year and Pharma Grand Prix, and 2019 Creative Floor Most Awarded Network.

    McCann Health London were recently recognised by the AME Awards in the top 10 most effective agencies globally in 2020, whilst McCann Worldgroup was recognised with Cannes Lions Network of the Year in 2019 and Most Effective Agency Network in the Effie Effectiveness Index for 2019.

    Since 1912 we’ve been guided by McCann’s founding philosophy, Truth Well Told, which drives work that truly matters and saves lives. Truth Central is our global intelligence unit dedicated to unearthing the macro level Truths that drive people’s attitudes and behaviours about life, brands and marketing. Over 20 global studies have been conducted including Truth About Age, Truth About Wellness and Truth About Doctors.

    We use these Truths fearlessly across the three pillars of our agency – Science, Strategy and Creative. Our scientific understanding allows us to use data to tell stories you wouldn’t expect; strategically we have a deep level of empathy because we aren’t afraid to put ourselves in others’ shoes; and creatively we’re free to let our imagination loose on a problem. In today’s world, technology, data and analytics is a part of everything that we do – whether it’s consulting on digital transformation, enabling omnichannel customer experiences or fuelling our global innovation offering that helps brands solve problems in new ways through hackathons, prototyping labs and partnerships.

    McCann Health has 1900+ people across 60 offices, in 20 countries and 6 continents. Our global practices include strategic consulting, HCP communications, consumer health and wellbeing, medical communications and global health. Specialty practices include pharmacy, payer and patient engagement.

    The McCann Health Global Scientific Council, a 450+ strong community of PhDs, MDs, pharmacists and medical/scientific experts, are dedicated to bringing world-class, evidence-based science to pharma and healthcare clients, and making complex science more accessible for all stakeholders. We also work closely with a host of partners including WHO, UN, health start-ups and incubators, advisory boards, academia and advocacy groups.

    McCann Health is part of McCann Worldgroup and Interpublic Group (IPG), a global leader in modern marketing solutions.

  • Social media




  • 2020 Agency Data
  • 2019 awards
    Total staff
    Over 749 staff
    Billings from UK creative healthcare work
    Healthcare staff
    Over 249 staff
    Total agency billings
    Agency age
    Between 20 and 30 years
    Social media footprint
    Status
    NETWORKED
    Approximate percentage of advertising, branding, creative or design work in the UK healthcare market
    10-19%
  • This information was supplied or confirmed by McCann Health. Bar charts are indicative only, with 100% being the maximum score allocated across all agencies. Billings from UK creative healthcare work are not a subset of total annual billings, and so may show a higher rating.

  • Ranking factors contributing to agency score
  • This chart shows the relative factors that contributed to the agency's overall ranking.

  • Awards
  • PMSociety Awards 2019/20 - Craft Award - Sales Aid (Gold)
    PMSociety Awards 2019/20 - Craft Award - Events And Exhibitions (Bronze)
    PMSociety Awards 2019/20 - Craft Award - Film & Animation (Hcps) (Finalist)
    PMSociety Awards 2019/20 - Craft Award - Film & Animation (Hcps) (Finalist)
    The Creative Floor awards 2019 - Patients - Ambient (Winner)
    Global awards: Print Technique | CRAFT - Art Direction shortlisted
    Global awards: Print Technique | CRAFT - Photography shortlisted
    Clio Awards:
    Bronze: TV/Film
    Bronze: Animation/CGI
    Epica Awards:
    Bronze: TV/Film
    Creative Circle:
    Bronze: Film Craft
    OTC Marketing Awards:
    Winner: Big Budget Campaign
    Gold: Out of Home
    Silver: Out of Home
    Epica Awards:
    Gold: Out of Home
    LIA Awards:
    Silver: Out of Home
    The Drum Out of Home Awards:
    Winner: Out of Home
    Global Awards:
    Gold: Consumer Advertising
    Gold: Out of Home
    Silver: Out of Home
    Creative Floor Awards:
    Winner: Out of Home
    New York Festivals AME Awards:
    Silver: Guerrilla Advertising
    Silver: Out of Home
    Silver: Products & Services
    Bronze: Ambient Advertising
    FiercePharma Awards:
    Gold: Out of Home
    Eurobest:
    Shortlist: Health Awareness
    One Show:
    Shortlists: Innovation in Health & Wellness, Innovation in Direct Marketing
    EFFIE Awards:
    Finalist: Small Budget Campaign
  • This may contain additional awards supplied by McCann Health that were not included when generating this year’s T40 - please see methodology to find out which awards schemes were included.

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