PMLiVE Top 40 Creative Healthcare Agencies

12

2020

Pegasus

AGENCY STATEMENT

Pegasus is a full service marcomms agency, inspiring healthy decisions through creative communications. Using our integrated model and proprietary planning framework, we deliver far-reaching campaigns across channels and industries.

  • Agency description
  • People come to Pegasus because something needs to change. And we make it happen with smart, impactful campaigns that capture imaginations.

    We are a full service marcomms agency that inspires healthy decisions through creative communications. Our work spans the spectrum of health meaning we have deep pharma experience alongside consumer health, self-care and HCP expertise.

    Using our integrated model, we deliver far-reaching campaigns across channels and industries. Our proprietary planning framework – CHANGE – has been developed in collaboration with UCL’s Centre for Behaviour Change and informs all our strategic thinking. CHANGE brings clarity to quantitative and qualitative data, digital and social analytics –all of which we produce in-house.

    Our agile model gives our clients direct access to strategic, social and digital specialists, as well as a full-service creative studio to develop industry-leading and award-winning campaigns and programmes.

  • Social media




  • 2020 Agency Data
  • 2019 awards
    Total staff
    100-149 staff
    Billings from UK creative healthcare work
    Healthcare staff
    100-149 staff
    Total agency billings
    Agency age
    Between 20 and 30 years
    Social media footprint
    Status
    NETWORKED
    Approximate percentage of advertising, branding, creative or design work in the UK healthcare market
    50-59%
  • This information was supplied or confirmed by Pegasus. Bar charts are indicative only, with 100% being the maximum score allocated across all agencies. Billings from UK creative healthcare work are not a subset of total annual billings, and so may show a higher rating.

  • Ranking factors contributing to agency score
  • This chart shows the relative factors that contributed to the agency's overall ranking.

  • Awards
  • Purpose Awards - Best Brand-led environmental cause campaign - Wet Wipes Ban - winner 2020
    Purpose Awards - Best charity/NGO environmental cause campaign - Plastic Promise - Girl Guiding - winner 2020
    AMEC Awards - Most effective planning, research and evaluation in the public and not-for-profit sectors - You v’s Train - Network Rail, British Transport Police & wider rail industry - gold 2020
    OTC Awards - Best OTC PR Campaign for a Non Medicine - Cetraben - Skinspirational - Thornton & Ross - winner 2020
    OTC Awards - Best Social Campaign - Canesten - Thornton & Ross - winner 2020
    OTC Awards - Best Marketing Campaign on a big budget - Hedrin - Thornton & Ross - winner 2019
    Veterinary Marketing Awards - Best Companion Animal Consumer Advertising - Combat Kid - Advantage - winner 2019
    Influencer Marketing Awards - Best Food & Drink Campaign - Manuka Honey - Holland & Barrett - winner 2019
    Influencer Marketing Awards - Best Health Campaign - Benenox Sleep Campaign - Benenox - winner 2019
    Brand Film Festival - Best of the Best - Small Talk Saves Lives - Samaritans, Network Rail & British Transport Police - winner 2019
    Brand Film Festival - Craft & Creativity - Small Talk Saves Lives - Samaritans, Network Rail & British Transport Police - Gold 2019
    PCRA Digital Awards - Best Digital Marketing Campaign - Cetraben - Thornton & Ross - winner 2019
    CIPR Excellence Awards - Best Public Sector Campaign - You v’s Train- Network Rail, British Transport Police & wider rail industry - winner 2019
    CIPR Excellence Awards - Not for Profit - Small Talk Saves Lives- Samaritans, Network Rail & British Transport Police - winner 2019
    Purpose Awards - Best Public Awareness Cause Campaign - Small Talk Saves Lives- Samaritans, Network Rail & British Transport Police - winner 2019
    Communique - Excellence in Public Health communications - You v’s Train - Network Rail, British Transport Police & wider rail industry - winner 2019
    PR Week Awards - Best use of planning, strategy & Evaluation - You v’s Train - Network Rail, British Transport Police & wider rail industry - winner 2019
    PMSociety Awards 2019/20 - Craft Award - Mixed Media Campaign - Silver
    PMSociety Awards 2019/20 - Craft Award - Disease Awareness (HCPs) - Finalist
    Communiqué 2019 - Excellence In Communication Through Creative Execution - Finalist
    Communiqué 2019 - Excellence in Media Relations - Highly Commended
  • This may contain additional awards supplied by Pegasus that were not included when generating this year’s T40 - please see methodology to find out which awards schemes were included.

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