PMLiVE Top 40 Creative Healthcare Agencies

21

2020

RFA Advertising & Marketing

AGENCY STATEMENT

RFA is an integrated creative agency with more than 20 years’ experience working with leading life science companies. Based in Oxford, the agency specialises in delivering innovative branding solutions, through forward-thinking strategic direction, creative vision and digital expertise.

  • Agency description
  • A quirky agency with a global reach

    RFA is an integrated creative agency with more than 20 years’ experience working with leading life science companies. Based in Oxford, the agency specialises in delivering innovative branding solutions, through forward-thinking strategic direction, creative vision and digital expertise.

    What started as a partnership between two bold marketing minds has grown to become a thriving hub of talented creatives. “For us, bringing together marketing, creative and digital under one roof is key,’ reflects co-director and founder, Rod Fraser. ‘It allows an amazing cross-pollination of skills and ideas and creates the best work.” Their clients clearly agree.

    RFA were quick to spot the game-changing impact that the iPad would have on customer engagement and launched their own closed-loop marketing platform back in 2010. To date, they have produced more than 500 CLM presentations and are taking digital excellence to the next level through personalisation and highly segmented digital journeys.

    As an agency, they have a global reach through strategic partnerships – they’re also accredited by all the major CRM/CLM providers, including Veeva, MI Touch, OCE, Agnitio and DSA. Their work has won numerous awards from bodies such as the PM Society and the VMA for both creativity and effectiveness.

    From disruptive poster campaigns to arresting web content, cutting-edge apps to innovative eDetail aids, everything RFA does is imbued with the same impressive digital and creative synergy. A coming together of minds that sets brand messages ablaze with winning concepts and seamless delivery.

    With so many new and exciting ventures on the go, it’s not surprising the agency continues to grow, despite 2020 being a difficult year for many agencies. “We’ve continued to grow right through the Covid crisis and the transition to working from home for the moment has been utterly seamless, even with 50+ staff,” comments Fraser. “Though I’m happy to say we haven’t lost any of our quirky ‘family’ feel, which clients seem to really like. I think that’s a definite superpower.”

  • Social media


  • 2020 Agency Data
  • 2019 awards
    Total staff
    50-74 staff
    Billings from UK creative healthcare work
    Healthcare staff
    50-74 staff
    Total agency billings
    Agency age
    Between 20 and 30 years
    Social media footprint
    Status
    INDEPENDENT
    Approximate percentage of advertising, branding, creative or design work in the UK healthcare market
    40-49%
  • This information was supplied or confirmed by RFA Advertising & Marketing. Bar charts are indicative only, with 100% being the maximum score allocated across all agencies. Billings from UK creative healthcare work are not a subset of total annual billings, and so may show a higher rating.

  • Ranking factors contributing to agency score
  • This chart shows the relative factors that contributed to the agency's overall ranking.

  • Awards
  • PMSociety Digital Awards 2020 - Craft Award Film (Finalist)
    PMSociety Digital Awards 2020 - Craft Award Film (Finalist)
  • This may contain additional awards supplied by RFA Advertising & Marketing that were not included when generating this year’s T40 - please see methodology to find out which awards schemes were included.

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