PMLiVE Top 40 Creative Healthcare Agencies

14

2019

Life Healthcare Communications

AGENCY STATEMENT

A full-service, integrated creative communications agency that covers all channels and media, so we can select the mix that will best serve your needs. Our starting point is your customers – who they are, what they need, and where they look for it. We have worked with many audiences and business areas, but we have special expertise in healthcare.

  • Agency description
  • Life Healthcare Communications is a full-service creative communications agency dedicated to healthcare. We provide a comprehensive range of creative services, running from brand development to tactical campaign implementation, using all channels and all elements of the marketing mix. We are based in the UK but operate internationally, working with clients on a local, regional, EU or global basis. We are steeped in the healthcare industry, with deep knowledge of medicine and decades of collective experience in pharmaceutical sales, marketing and advertising.

    In other words, Life offers the same services and capabilities as many other healthcare agencies. What sets us apart is not what we do, but how we deliver it.

    We are independent

    The first point of difference is that Life is independent, in the fullest sense of the word. Because we are not owned by another company, or part of an agency network, we are not bound by a fixed way of doing things. This gives us the flexibility to work with each client on an individual basis, providing solutions that are uniquely tailored for them. And because we answerable only to the client, we are free to focus on quality rather than quantity.

    We look deeper for the source of your strategy

    The second difference is our strategic approach. Instead of reaching for off-the-shelf strategic solutions, we have developed a model called Belief Engineering. This processuncovers deep insights about your brand and customers, analyses the beliefs that drive their behaviour, and uses this information to develop creative brand solutions to deliver your marketing goals.

    We believe in the power of storytelling

    The most important factor that distinguishes life from other healthcare agencies is that we applythe power of storytellingin our creative approach. Storytelling is a proven way to make communications more meaningful and memorable. A powerful narrative can engage the emotions and change beliefs and behaviour - particularly with healthcare brands, which have huge emotional capital as they can have a profound impact on people’s lives.

    Why is storytelling important in healthcare?

    Medicine communicates through real-life stories, in the form of case studies, patient histories and anecdotal reports

    • A powerful story can capture and hold attention
    • It helps you connect with your audience
    • It gives your brand a personality and a human voice
    • It expresses the purpose behind your brand
    • It can be retold, passed on and shared with others

    Our brand of storytelling isn’t about fairytales, or turning facts into fiction. It’s about finding a hidden truth about your brand, and presenting it through the lens of narrative. Once you have your story, it can be told and retold in many ways - through advertising and PR, through your salesforce, and by your internal stakeholders.

    Finally, we love what we do - helping clients deliver better health to patients. So our success is not measured by what we do, but by how we do it, and why we do it.

    To find out what we could do for you, bring your brand to Life.

  • Social media



  • 2019 Agency Data
  • 2018 awards
    Total staff
    10-25 staff
    Billings from UK creative healthcare work
    Healthcare staff
    20-30 staff
    Total agency billings
    Agency age
    15-20 years
    Social media footprint
    Status
    INDEPENDENT
    Approximate percentage of advertising, branding, creative or design work in the UK healthcare market
    50-60%
  • This information was supplied or confirmed by Life Healthcare Communications. Bar charts are indicative only, with 100% being the maximum score allocated across all agencies. Billings from UK creative healthcare work are not a subset of total annual billings, and so may show a higher rating.

  • Ranking factors contributing to agency score
  • This chart shows the relative factors that contributed to the agency's overall ranking.

  • Awards
  • PM Society Awards 2018 - Primary Care Advertisement (Silver),
    PM Society Awards 2018 - Primary Care Advertisement (Finalist),
    PM Society Awards 2018 - Secondary Care Advertisement (Gold),
    PM Society Awards 2018 - Advertising Campaign (Silver),
    PM Society Awards 2018 - Advertising Campaign (Finalist)

Latest content from Life Healthcare Communications on PMHub

Curb your enthusiasm (if you want to impress)
How do you build trust in pharmaceutical marketing? Through what you say, not by how loud you shout.
Life Healthcare Communications
What are you doing, Dave?
Artificial Intelligence (AI) is invading all areas of healthcare. Is it our saviour or our nemesis?
Life Healthcare Communications
Fake News is Bad for your Health
Ill informed patients make poor health decisions
Life Healthcare Communications

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