PMLiVE Top 40 Creative Healthcare Agencies

2

2019

McCann Health

AGENCY STATEMENT

McCann Health is the world’s #1 creatively-awarded and effective health network with 1900+ people all united by one vision: to help brands and businesses play a meaningful role for healthier lives. Combining science, strategy and creative we strive to deliver best-in-class services to our clients.

  • Agency description
  • At McCann Health we help brands and businesses play a meaningful role for healthier lives. Operating since 1996, the UK is a global hub for the McCann Health network with over 600 passionate, health-obsessed people, who dedicate 100% of their time to working with health/healthcare clients.

    We understand and love solving the problems that companies and brands are facing in today’s dynamic healthcare world – from changing sales models and crowded marketplaces, to digital transformation and empowered health consumers.

    It has made us the world’s #1 creatively-awarded and effective health network – with recent accolades including 2019 Cannes Lions Healthcare Network of the Year and Pharma Grand Prix, and 2019 Creative Floor Most Awarded Network. McCann Worldgroup was recognised with Cannes Lions Network of the Year in 2019 and Most Effective Agency Network in the Effie Effectiveness Index for 2019.

    Since 1912 we’ve been guided by McCann’s founding philosophy, Truth Well Told, which drives work that truly matters and saves lives. Truth Central is our global intelligence unit dedicated to unearthing the macro level Truths that drive people’s attitudes and behaviours about life, brands and marketing. Over 20 global studies have been conducted including Truth About Age, Truth About Wellness and Truth About Doctors.

    We use these Truths fearlessly across the three pillars of our agency – Science, Strategy and Creative. Our scientific understanding allows us to use data to tell stories you wouldn’t expect; strategically we have a deep level of empathy because we aren’t afraid to put ourselves in others’ shoes; and creatively we’re free to let our imagination loose on a problem. In today’s world, technology, data and analytics is a part of everything that we do – whether it’s consulting on digital transformation, enabling omnichannel customer experiences or fuelling our global innovation offering that helps brands solve problems in new ways through hackathons, prototyping labs and partnerships.

    McCann Health has 1900+ people across 60 offices, in 20 countries and 6 continents—all united by one vision: to help our clients’ brands and businesses play a meaningful role in people’s health. Our global practices include strategic consulting, HCP communications, consumer health and wellbeing, medical communications and global health. Specialty practices include pharmacy, payer and patient engagement.

    The McCann Health Global Scientific Council, a 450+ strong community of PhDs, MDs, pharmacists and medical/scientific experts, are dedicated to bringing world-class, evidence-based science to pharma and healthcare clients, and making complex science more accessible for all stakeholders. We also work closely with a host of partners including WHO, UN, health start-ups and incubators, advisory boards, academia and advocacy groups.

    McCann Health is part of McCann Worldgroup and Interpublic Group (IPG), a global leader in modern marketing solutions.

  • Social media



  • 2019 Agency Data
  • 2018 awards
    Total staff
    Over 750 staff
    Billings from UK creative healthcare work
    Healthcare staff
    Over 250 staff
    Total agency billings
    Agency age
    20-30 years
    Social media footprint
    Status
    NETWORKED
    Approximate percentage of advertising, branding, creative or design work in the UK healthcare market
    10-20%
  • This information was supplied or confirmed by McCann Health. Bar charts are indicative only, with 100% being the maximum score allocated across all agencies. Billings from UK creative healthcare work are not a subset of total annual billings, and so may show a higher rating.

  • Ranking factors contributing to agency score
  • This chart shows the relative factors that contributed to the agency's overall ranking.

  • Awards
  • Creative Floor Healthcare Awards 2018 - Most Awarded Network (Best)
    Creative Floor Healthcare Awards 2018 - Cinematograpthy (Gold)
    Creative Floor Healthcare Awards 2018 - Cinematograpthy (Gold)
    Creative Floor Healthcare Awards 2018 - Film Individual (Gold)
    Creative Floor Healthcare Awards 2018 - Film Individual (Gold)
    Creative Floor Healthcare Awards 2018 - Internal Communications (Gold)
    Creative Floor Healthcare Awards 2018 - Press Campaign (Gold)
    Creative Floor Healthcare Awards 2018 - Press Campaign (Gold)
    PM Society Awards 2018 - Corporate Communications (Target Audience Judged) (Bronze)
    PM Society Awards 2018 - Advertising Campaign (Gold)
    PM Society Awards 2018 - Mixed Media Campaign (Silver)
    PM Society Awards 2018 - Films & Animation (HCPs) (Silver)
    LIA 2018 - Medical: Multi-platform Campaign (Silver)
    The One Show, Health, Wellness & Pharma - Health, Wellness & Pharma Prescription / Pharmaceuticals X01: Branded Content (Merit)
    The One show, Health, Wellness & Pharma - Health, Wellness & Pharma Prescription / Pharmaceuticals X09: Direct Marketing – Print (Merit)
    Clio Awards - Film Technique (Cinematography) Entry Type: Product/Service Category: Cinematography (Bronze)
    Clio Awards - Film Technique (Editing) Entry Type: Product/Service Category: Editing(Bronze)
    Clio Health – Audio Technique (Pharmaceutical) Entry Type: Direct-to-Professionals Category: Sound Design (Shortlist)
    Clio Health – Events/Experiential (Pharmaceutical) Entry Type: Direct-to-Professionals (Shortlist)
    The Global Awards – Collateral (Finalist)
    The Global Awards – Print/Mail (Finalist)
    The Global Awards – Copywriting (Finalist)
    The Global Awards – Integrated campaign (Finalist)
    The Global Awards – Sound design(Finalist)
    The Global Awards – Activations/Events/Live Experiences (Finalist)
    The Global Awards – Animation & Visual Effects(Finalist)
    The Global Awards – Integrated campaign(Finalist)
    The Global Awards – Photography (Finalist)
    The Global Awards – Art direction (Finalist)
    The Global Awards – Publishing (Finalist)
    The Global Awards – Sound design & music (Finalist)
    The Global Awards – Production Design/Art Direction (Finalist)
    The Global Awards – Editing (Finalist)
    The Global Awards – Direction (Finalist)
    The Global Awards – Sound design & music (Finalist)
    The Global Awards – Editing (Finalist)
    The Global Awards – Direction (Finalist)
    The Global Awards – Cinematography(Finalist)
    The Global Awards – Short form (Finalist)
    The Global Awards – Short form (Finalist)
    Epica Awards - Prescription and OTC Products (Silver)
    Communique 2018 – Medical Education Consultancy of the Year (Finalist)
    PMEA 2018 – Support Agency of the Year (Finalist)
    PMEA 2018 – Excellence in Capability Development (Finalist)
    PMEA 2018 – Excellence in Healthcare professional education & Support programmes (Finalist and Highly Commended)
    PMEA 2018 – Excellence in Healthcare professional education & Support programmes (Finalist)
    PMEA 2018 – Excellence in Rare Diseases and Orphan drugs (Finalist)
    eyeforpharma 2018 – Best Healthcare Professional Initiative (Finalist)
    PM Society 2018 – Innovation Award (Silver)
    Creativepool Awards – People’s Choice Award (Winner)
    NIH/NCATS Rare Disease Awards – Honorable Mention
    ISMPP Global – Best in Visual Presentation (Winner)
    ISMPP Global – Best Original Research (Winner)

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