Towa

Gut instincts lead Takeda to GI pipeline success

Our motivation is clear. IBD has also been on the rise even in places where historically it didn’t have much of an impact, such as China, Japan, South-East Asia

AZ strengthens Daiichi Sankyo partnership with new ADC deal

Both companies will jointly develop and commercialise DS-1062 worldwide, apart from in Japan where Daiichi will retain exclusive rights.

Tecentriq misses the mark in advanced ovarian cancer

AZ is awaiting additional decisions on Imfinzi in first-line ES-SCLC in Europe and Japan before the end of the year, and the drug is already approved for this indication

Novartis reveals full phase 3 results for Enerzair Breezhaler

So far, medium- and high-doses of Novartis’ drug have been approved in Japan, and high-dose Enerzair Breezhaler has also been approved in the EU and Canada, with these regulatory

Multichannel engagement and the need for greater understanding of European markets

and Japan in the uptake of digital marketing – the volume share of digital promotional activity is just 11% compared with 21% in the US and 47% in Japan.

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