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PMLiVE Top Pharma List

Human insulin

The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Human insulin was produced by Novo Nordisk.

Three steps forward, four steps back

Three steps forward, four steps back

We seem to be expecting app-based communication to become a substitute for human interaction; it works in banking, so why not healthcare? ... Most electronic communication within healthcare has not been designed with human dialogue in mind.

Duchenne UK backs Evox dystrophin delivery project

Duchenne UK backs Evox dystrophin delivery project One of the big problems facing gene therapies that the dystrophin gene is long – in fact the longest gene sequence in the human genome – so truncated versions coding for ‘microdystrophins’have

Google boosts healthcare business with new hire

Google boosts healthcare business with new hire Most recently, the company – with Sanofi in tow – has entered into a collaborative deal with Swiss tech group Sensile Medical to develop an all-in-one insulin patch pump for those

Nudge-nudge, think-think

Nudge-nudge, think-think Loss Aversion theory says that humans are motivated more by their fears than their aspirations. ... Why? Because humans have a deeply ingrained need to conform to group norms.

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Solaris Health

The beauty of detail: an effective, compelling medical communications campaign requires each component to be carefully planned, expertly crafted and...

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