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PMLiVE Top Pharma List

Nexium

The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Nexium was produced by AstraZeneca and Daiichi Sankyo.

AZ inks $815m deal for FibroGen anaemia drug

AZ inks $815m deal for FibroGen anaemia drug Growth of 11 per cent for gastrointestinal drug Nexium (esomeprazole) to $1.02bn helped AZ overcome $500m in lost sales to generic competition to several key brands.

AstraZeneca launches Nexium YouTube channel

Relief is at hand 'shareable' badge: a social way for patients to share information about Nexium with their friends and family via Facebook and Twitter. ... Read Dominic Tyer's comment on AstraZeneca's YouTube channel for Nexium in the Digital

Comment: AstraZeneca's branded approach to YouTube

Comment: AstraZeneca's branded approach to YouTube AstraZeneca has launched a branded YouTube channel to promote its blockbuster gastroesophageal reflux disease (GERD) treatment Nexium (esomprazole). ... The YouTube channel also incorporates a Facebook widget to share information about the Nexium savings

Weber Shandwick hires new pharma comms head

Weber Shandwick hires new pharma comms head Before CCA, Jaquest gained experience in-house, working as brand communications manager for AZ, where she handled, among other marketed and commercial brands, the heartburn treatment Nexium.

Technology trends facing pharma in 2013

Technology trends facing pharma in 2013 For example, AstraZeneca was a pioneer in the sector when it added serial numbers to Nexium (esomeprazole) to help track products through the supply chain and help combat medicines counterfeiting. . ... The Nexium dataset is now by far the largest in AZ,

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