Brand teams: why are some smarter than others?

They defeat powerful incumbents, like Cialis did with Viagra, or they overcome health-system conservatism, as Abbot is doing with its FreeStyle Libre device.

Prix Galien opens for entries with new award

Previous UK Prix Galien winners include well-known brands such as Viagra, Herceptin, Glivec, Xolair, Bexero, Cervarix and Gardasil.

Erectile dysfunction, constipation, vaginal dryness and other laughing matters

Pfizer Canada some years ago put out a Viagra campaign that falls into my ‘I wish I’d done that’ basket. ... partner. ‘So I tried Viagra and my strolling sort of stopped.’ The charm and simple truth that we all know what we’d rather be doing,

Pfizer resurrects its OTC bid for Viagra in the UK

UK regulator the MHRA has began reviewing an application to allow Viagra (sildenafil) to be made available without a prescription if supplied by a pharmacist - a move that would grant it ... If approved, Pfizer’s plans would see it continue to market

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