The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Viagra was produced by Pfizer.
Generic competition to mature products such as erectile dysfunction therapy Viagra (sildenafil) - which fell 14 per cent to $476m - as well as the strength of the dollar took their toll on
Lipitor sales fell from $9.6bn to $3.9bn, while patent expirations for Caduet (cardiovascular) and Viagra (erectile dysfunction) during the same period also had major ramifications.
Haley spent 12 years at pharma company Pfizer, most recently serving as primary care brand director for erectile dysfunction drug Viagra in the EU.
Lloyds Pharmacy promotes Viagra to public. The MHRA also upheld a complaint made by a member of the public who claimed that Lloyds Pharmacy had allegedly promoted Pfizer's Viagra (sildenafil),
There were also declines for pneumococcal vaccine Prevnar - down 3 per cent to $969m - as well as blood pressure treatment Norvasc (amlodipine) that slid 10 per cent to $313m and Viagra
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