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PMLiVE Top Pharma List

Viagra

The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Viagra was produced by Pfizer.

Building brand strength – Part 3

Building brand strength – Part 3 We have seen an overwhelming number of nominations for Viagra in the Iconic Brands survey… and rightly so. ... Viagra's strong presence in the marketplace is tremendously impactful. It was fueled by the brand's ability to break down boundaries around

Making the switch to OTC

Making the switch to OTC Almost exactly one hundred years later, in 1998, Pfizer launched its oral erectile dysfunction drug Viagra (sildenafil) following remarkably similar branding principles: the pill comes in a characteristic blue diamond shape ... But in 2004 Pfizer also

Building brand strength – Part 1

Building brand strength – Part 1 We have seen products such as Viagra, Prilosec and Lipitor along with some corporate names (eg, Eli Lily, Pfizer and Merck) nominated in our Iconic Brands survey.

What Makes a Brand Iconic?

What Makes a Brand Iconic? Pfizer's Viagra and Celebrex and Merck's Gardasil are illustrative of the power brands can have in bringing attention to disease areas and encouraging discussions to take place between physicians

Won't somebody think of the users?

So I appreciate that under the ABPI Code of Practice Pfizer can't advertise its Viagra.co.uk site, nor Bayer its Xarelto-info.co.uk, nor Boehringer its

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