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PMLiVE Top Pharma List

Viagra

The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Viagra was produced by Pfizer.

Pharma depictions in cinema

Pharma depictions in cinema Love and Other Drugs. Based on Hard Sell: The Evolution of a Viagra Salesman by former Pfizer rep Jamie Reidy, this 2010 film attempted to tell the real story of one

Iconic Brands Survey: The results

Iconic Brands Survey: The results Iconic Brands. Manufacturer. 1. Viagra. Pfizer. 2. Aspirin. Bayer. 3. Bayer. -. ... For example, some have ensured strong presence such as Viagra; a brand that broke down the boundaries of erectile dysfunction and was endorsed by renowned personalities.

Building brand strength – Part 3

Building brand strength – Part 3 We have seen an overwhelming number of nominations for Viagra in the Iconic Brands survey… and rightly so. ... Viagra's strong presence in the marketplace is tremendously impactful. It was fueled by the brand's ability to break down boundaries around

Making the switch to OTC

Making the switch to OTC Almost exactly one hundred years later, in 1998, Pfizer launched its oral erectile dysfunction drug Viagra (sildenafil) following remarkably similar branding principles: the pill comes in a characteristic blue diamond shape ... But in 2004 Pfizer also

Building brand strength – Part 1

Building brand strength – Part 1 We have seen products such as Viagra, Prilosec and Lipitor along with some corporate names (eg, Eli Lily, Pfizer and Merck) nominated in our Iconic Brands survey.

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