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PMLiVE Top Pharma List

Viagra

The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Viagra was produced by Pfizer.

Making a Name for Yourself

Making a Name for Yourself While Prozac and Viagra became everyday words in our vocabulary and even made it into the dictionary, they are in a minority.

If you’re happy and you know it, do some work

If you’re happy and you know it, do some work Just give me half an hour…. …Right, I'm back. What (apart from the fact that an awful lot of agencies appear to have the Viagra account) did I find?

Global with a local spin

Global with a local spin An example of this approach was the launch campaign for Pfizer's Viagra which used different images and messages around the world.

First steps to chemotherapy

began. And, like a lot of medical miracles (such as penicillin, Viagra and lithium's effect on bipolar disorder), the discovery was something of a chance accident.

Pfizer takes to Twitter for new anti-counterfeiting push

work on its YouTube channel for Viagra. ... Viagra and other erectile dysfunction treatments are among the world's most counterfeited drugs with thousands of websites worldwide offering fake versions.

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