Please login to the form below

Not currently logged in
Email:
Password:
PMLiVE Top Pharma List

Viagra

The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Viagra was produced by Pfizer.

Cutting through

Cialis and Viagra are both examples of brands which demonstrate that simplicity is not just the privilege of the first treatment to market. ... Viagra is truly explicit about communicating its core brand idea, especially in markets where advertising

Showroom or scrappage?

What a great ad this is. First of all, the appeal to the emotions is obvious, and confidence is highly relevant to the Viagra brand isn't it?

Final counterfeit gang member sentenced

Alpesh Patel, 42, was prosecuted for masterminding an industrial scale conspiracy of supplying counterfeit medicines between 2002 and 2005 involving millions of pounds worth of fake Viagra, Cialis and Propecia.

Courage under fire

While Viagra has managed certain brand consistencies over the years, Cialis and Levitra have chopped and changed and struggled.

Pfizer to buy Wyeth for $68bn

Two of Pfizer's key products, its cholesterol drug Lipitor and its impotence treatment Viagra, are facing generic competition and a significant decline in sales when the patents expire in the

[ Previous 5 results ] 8 9 10 11 12 13 14 15 16 17 [ Next 5 results ]

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
Consulting at McCann Health

We are the strategic consultancy of McCann Health. We combine fresh and creative thinking with scientific and strategic depth...

Latest intelligence

From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
How pharma is progressing their commitment in patient engagement...
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...

Infographics