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PMLiVE Top Pharma List

Viagra

The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Viagra was produced by Pfizer.

Element of Pfizer's Viagra patent rejected

A chemical ingredient of the herb was found to be similar to an enzyme inhibitor found in Viagra. ... Pfizer's revenue for 2009 included $1.89bn from the sale of Viagra.

Valentine daze

Spring is on the way and a young man's fancy turns to Viagra.

Cutting through

Cialis and Viagra are both examples of brands which demonstrate that simplicity is not just the privilege of the first treatment to market. ... Viagra is truly explicit about communicating its core brand idea, especially in markets where advertising

Showroom or scrappage?

What a great ad this is. First of all, the appeal to the emotions is obvious, and confidence is highly relevant to the Viagra brand isn't it?

Final counterfeit gang member sentenced

Alpesh Patel, 42, was prosecuted for masterminding an industrial scale conspiracy of supplying counterfeit medicines between 2002 and 2005 involving millions of pounds worth of fake Viagra, Cialis and Propecia.

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