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PMLiVE Top Pharma List

Viagra

The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Viagra was produced by Pfizer.

Pfizer plans Viagra tag protections

Pfizer is stepping up its fight against counterfeiting of its blockbuster Viagra by attaching radio frequency identification (RFID) tags to shipments of the drug in the US. ... Viagra was chosen by Pfizer as the first drug to be protected by RFID, as it

Pfizer's 'Viva Viagra' TV ads come under fire

The ad is seen as an escalation of Pfizer's strategy to promote Viagra as a "party drug", encouraging its recreational use. ... other health warnings, such as the risk of taking Viagra in combination with nitrates, and the potential side effects, such as

Pharma news in brief

Cialis beats Viagra in France. Lilly's anti-impotence drug, Cialis, has beaten the sales of world-renowned Viagra, in the French market. ... Viagra sales fell 11 per cent last year to $1.68bn, as Cialis and Bayer's Levitra competed for market share.

Pharma news in brief

Pfizer and Microsoft Corporation have filed parallel lawsuits against online sellers of medicines, website operators and spam advertisers involved in the sale of illegal versions of Pfizer's Viagra. ... Loss of sales of Viagra as a direct result of

Pharma news in brief

Public Citizen calls for Viagra label warning. Consumer advocacy group Public Citizen has urged the US Food and Drug Administration (FDA) to add black box' warnings to the labels of ... s impotence drug Viagra and two of its rivals, Eli Lilly's and Icos'

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