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PMLiVE Top Pharma List

Viagra

The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Viagra was produced by Pfizer.

New Year's Eve Viagra ad labelled 'reckless'

î The ad reads: ìFact: Viagra can help guys with all degrees of erectile dysfunction- from mild to severe.î. ... The Los Angeles-based AIDS Healthcare Foundation (AHF) has criticised the print ads as promoting Viagra as a party drug and encouraging

Pfizer eases back into Viagra promotion

The new campaign is in stark contrast to the last time Pfizer advertised Viagra on US television. ... 2004 sales of Viagra dropped to $1.7bn, down 11 per cent from the previous year.

TV ad spend squeeze

Pfizer is reportedly re-evaluating its TV advertising strategy for Viagra after prescriptions for the drug dropped only slightly when the campaign had to be withdrawn under a Food and Drug ... Separately, the FDA took issue with Pfizer over its TV

NFL to end Levitra sponsorship

Some of Levitra's ads as well as those of other ED competitors such as Pfizer's Viagra, had been criticised for being too sexually suggestive and have given momentum to ... Levitra has been struggling to make up ground on its competitors, Viagra and Eli

Engage the tussle

Professor Healey stated: We may all have been happily impotent until quite recently, but we have problems with our impotence these days because Viagra persuades us that being impotent is not ... Some major breakthroughs, like AZT for HIV/AIDS and indeed

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