Please login to the form below

Not currently logged in
Email:
Password:
PMLiVE Top Pharma List

Viagra

The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Viagra was produced by Pfizer.

Pfizer eases back into Viagra promotion

The new campaign is in stark contrast to the last time Pfizer advertised Viagra on US television. ... 2004 sales of Viagra dropped to $1.7bn, down 11 per cent from the previous year.

TV ad spend squeeze

Pfizer is reportedly re-evaluating its TV advertising strategy for Viagra after prescriptions for the drug dropped only slightly when the campaign had to be withdrawn under a Food and Drug ... Separately, the FDA took issue with Pfizer over its TV

NFL to end Levitra sponsorship

Some of Levitra's ads as well as those of other ED competitors such as Pfizer's Viagra, had been criticised for being too sexually suggestive and have given momentum to ... Levitra has been struggling to make up ground on its competitors, Viagra and Eli

Early bird

For example, while Inderal had the luxury of a 10-year exclusivity period in the beta-blocker market before the launch of Lopressor back in 1978, Viagra had to make the

Engage the tussle

Professor Healey stated: We may all have been happily impotent until quite recently, but we have problems with our impotence these days because Viagra persuades us that being impotent is not ... Some major breakthroughs, like AZT for HIV/AIDS and indeed

[ Previous 5 results ] 12 13 14 15 16 17 18 19 20 21 [ Next 5 results ]

Featured jobs

Subscribe to our email news alerts

PMHub

Add my company
IGNIFI

We’re IGNIFI. An independent creative agency, we help spark and sustain successful brands for some of the biggest names in...

Latest intelligence

From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
How pharma is progressing their commitment in patient engagement...
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...

Infographics