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PMLiVE Top Pharma List

Viagra

The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Viagra was produced by Pfizer.

Path finder

Cialis was in direct competition with Viagra and Pfizer had done a lot of work preparing the ground in this field. ... However, Viagra's marketing emphasised sexual potency through very masculine imagery and competitive sports.

It's good to talk

The campaign launch comes just days after Pfizer launched a new advertising campaign on US television for its ED treatment, Viagra, in which the company takes an educational and non-branded

Regulation

There must be very few people in parts of Europe with regular access to email who have not received spam messages offering them Viagra or maybe other lifestyle drugs, such as

Bouncing back

attention to incidents of vision loss among patients taking GSK's Levitra, Pfizer's Viagra and Lilly's Cialis.

Gaining ground

The biggest prescription drug on the market for impotence is Viagra, made by Pfizer.

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