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PMLiVE Top Pharma List

Viagra

The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Viagra was produced by Pfizer.

Early bird

For example, while Inderal had the luxury of a 10-year exclusivity period in the beta-blocker market before the launch of Lopressor back in 1978, Viagra had to make the

It's good to talk

The campaign launch comes just days after Pfizer launched a new advertising campaign on US television for its ED treatment, Viagra, in which the company takes an educational and non-branded

Path finder

Cialis was in direct competition with Viagra and Pfizer had done a lot of work preparing the ground in this field. ... However, Viagra's marketing emphasised sexual potency through very masculine imagery and competitive sports.

Bouncing back

attention to incidents of vision loss among patients taking GSK's Levitra, Pfizer's Viagra and Lilly's Cialis.

Regulation

There must be very few people in parts of Europe with regular access to email who have not received spam messages offering them Viagra or maybe other lifestyle drugs, such as

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