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PMLiVE Top Pharma List

Viagra

The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Viagra was produced by Pfizer.

The Ultimate Sacrifice

I think you see my point! Visually, I think this is close to the Viagra campaign: depicting the couple in an intimate situation. ... Perhaps with very little to differentiate molecularly between Viagra and Levitra, this is understandable.

Gaining ground

The biggest prescription drug on the market for impotence is Viagra, made by Pfizer.

What's next?

Buried within this growth is the rise of true middle classes with disposable incomes and a thirst for health care products, from medical procedures to Viagra.

Pulling the plug

The Food and Drug Administration (FDA) took issue with Pfizer late last year over its television campaign for Viagra, saying it was misleading as it suggested that the drug was more ... As a result, Pfizer set about re-evaluating its television

PR vox pops

I don't know who Pfizer used to support the communications, or how proactive or reactive the promotion was in the UK, but at the end of the day Viagra is

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