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PMLiVE Top Pharma List

Viagra

The Top Pharma List's top 50 pharmaceutical products by global sales ranking is compiled from GlobalData's pharmaceutical revenue figures. Viagra was produced by Pfizer.

The Ultimate Sacrifice

I think you see my point! Visually, I think this is close to the Viagra campaign: depicting the couple in an intimate situation. ... Perhaps with very little to differentiate molecularly between Viagra and Levitra, this is understandable.

What's next?

Buried within this growth is the rise of true middle classes with disposable incomes and a thirst for health care products, from medical procedures to Viagra.

PR vox pops

I don't know who Pfizer used to support the communications, or how proactive or reactive the promotion was in the UK, but at the end of the day Viagra is

Pulling the plug

The Food and Drug Administration (FDA) took issue with Pfizer late last year over its television campaign for Viagra, saying it was misleading as it suggested that the drug was more ... As a result, Pfizer set about re-evaluating its television

Warning sign

Pfizer is a good example of a company that has presented evidence that DTC and disease awareness campaigns for its erectile dysfunction drug Viagra can lead to more people visiting the

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