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Healthcare terms - A
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- Association of the British Pharmaceutical Industry (ABPI)
- Attitude Awareness Usage Study (AAU)
- Audit Bureau of Circulation (ABC)
- ABPI Code of Practice
- Above the line
- Above the fold
- Abbreviated advertisement (UK)
- Ambulatory Care and Diagnostics Centre (ACAD)
- Accreditation Council for Continuing Medical Education (ACCME)
- Account management
- Accredited programmes
- ACE PR Value
- Acute care
- Adaptive scripting
- Added value
- Ad concept testing
- Adherence
- Ad impression
- Ad recall
- Ad rotation
- Ad tracking research
- Adopter categories
- Adoption curve
- Adverse reaction
- Advertising
- Advertising agency's commission
- Advertising research
- Advertorial
- Advocacy
- Advocacy and support groups
- Affiliate marketing
- Affinity marketing
- Attention, interest, desire, action (AIDA)
- Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR)
- Alpha/beta testing
- Alternative service providers (ASP)
- American Medical Association (AMA)
- Australian Medical Association (AMA)
- Ambient media
- Ansoff Matrix
- Arm
- Asset-led marketing
- Asymptomatic
- Attitudinal scaling
- Audit
