10 Ways to avoid delays in the launch of your product
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Date Published: 01 Jan 2007
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10 Ways to avoid delays in the launch of your product
1. Establish your planning process
2. Gather the team that will help you launch your product
3. Hold regular launch team multidisciplinary meetings
4. Assess the marketing team workload and resource accordingly
5. Understand your brand SMPC, claims and proposed campaign
6. Thoroughly understand the requirements of MHRA pre-vetting
7. Understand your supply chain
8. Fix and apply for your price early
9. Do not lose customer focus – leverage managed entry and HTA
10. Stay flexible, keep asking questions and revisit your plan!
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10 Ways to avoid delays in the launch of your product
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