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10 Ways to check the health of your publication plan
FREE DOWNLOAD Date Published: 08 Mar 2010 Download size: 162 KB
1. Are you following good publication practice?
2. Is the focus of your publication plan on the right track?
3. Do you have an acceptable share of voice?
4. Are your medical statements reflected effectively?
5. Does your publication plan look far enough into the future?
6. How quickly are your publications being submitted?
7. How quickly are your publications being accepted?
8. Are the authors sufficiently involved in the plan?
9. Are you getting a good return on your investment?
10. Are you assessing the impact of market changes frequently?
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