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10 Ways to ensure an actionable segmentation
FREE DOWNLOAD Date Published: 01 Jul 2009 Download size: 346 KB
1. Start with the end in sight
2. Start with the right team
3. Whose needs are they, anyway?
4. How was it for you? Optimising the respondent experience
5. Discriminating the segments
6. Asking the right questions - in the right way
7. Future-proofing segmentation
8. The best solutions are a blend of art and science
9. Bringing the segmentation to life...
10. ...and keeping it alive
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